Project (FY 2005-2007)
Getting To Yes
Phases of the Campaign & Related Resources
This is the first part of the campaign and involves assessing
your strengths and weaknesses as well as gathering and organizing the
resources you will need for a strong campaign.
Resources[Organizing a Campaign]
This phase involves determining how you will reach the groups that
are most important to your vote's success.The primary goal of this
phase involves informing target supporter groups about the
library's need with the intention of gaining their support.
Resources[Marketing & PR]
This phase requires deliberate outreach to groups of likely supporters.
The primary goal is to make firm connections with target groups
and to begin building up a core list of yes voters who will be available
to call upon on Election Day.
Resources: [Connecting with Yes Voters]
Phase IV is very much a continuation of the previous phase, only with
added intensity. As the campaign progresses, activities and voter contact
begin to increase. Some activities
typical of this phase include:
- Library Director
Letter to Regular Users.
- Direct Mail (three
pieces over 5-6 weeks before GOTV)
- Phone Calls to
campaign activities.(For example: Library supporters mail their friends
postcards which say something like, "Please join me in supporting
the library on (date of the vote)
doing a 414*
September is the public announcement of the library's 414 plans.
prepared for public's reaction to the announcement. Have planned responses
for their possible reactions.
Phase V involves mobilizing supporters and getting them to show
up and vote. This portion of the campaign is critical for success and
requires prior preparation.
Getting to Yes
is funded by Federal Library Services and Technology Act funds, awarded to
the New York State Library by the
Federal Institute of Museum and Library Services.
to Getting to Yes Toolkit
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