MHLS Home LSTA Project (FY 2005-2007)
Getting To Yes

Remember to talk about values, not just programs. Research from George Lakoff, a professor of Linguistics at University of California, Berkeley suggests that this strategy is more effective in moving and motivating people.

Values to Emphasize

Freedom
Opportunity
Service
Cooperation
trust

Respect
Responsibility
Fairness
Greater good
Hope
Integrity
Justice
Equality
Communication
Open Government
Protection
Strength
Fulfillment
Community
Honesty
Prosperity
Empathy
Compassion

 

Words with Impact

active(ly)
activist
building
candid (ly)
care (ing)
challenge
change
children
choice/choose
citizen
commitment
common sense
compete
confident
conflict
control
courage
crusade
debate
dream
duty
empower (ment)
fair
family
freedom
hard work
help
humane
incentive
initiative

 

lead
learn
legacy
liberty
light
listen
mobilize
moral
movement
opportunity
passionate
peace
pioneer
precious
premise
preserve
principle (d)
pristine
pro-(issue): flag, children, environment, reform
prosperity
protect
proud/pride
provide
reform
rights
share
strength
success
tough
truth
unique
vision
we/us/our

[From George Lakoff's book, Don't Think of an Elephant]

Getting to Yes Home

 

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