The new downloadable audiobook service from Overdrive is our focus for the March 2010 Word-of-Mouth Marketing Experiment!
Sent to each library in the delivery today, along with the MHLS Bulletin:
- a poster with talking points on the reverse for staff at the circulation desk;
- a packet of bookmarks; and
- a packet of Smart Guides, a great handout that walks patrons through how to get started with the MHLS Digital Download Center - what we're calling the interface to download audiobooks through Overdrive.
We have more of the bookmarks and Smart Guides when you run out, request them through the MHLS Online Material Request Form starting later this week: http://midhudson.org/forms/material_request.htm
Visit http://midhudson.org for:
- High-quality PDFs of the poster, bookmarks, Smart Guides, business card sized promotional pieces* and "shelf talkers"* - promotional pieces that can hang off shelves in the libraries to promote the service.
-*if you would like to order these two items for your library the price sheet is on the home page, place your order with Rebekkah (firstname.lastname@example.org) before the end of the month.
- Sample press release
- Sample newsletter article
- Radio Public Service Announcement (mp3)
Also on our homepage is a link to training for staff and more information about the MHLS Digital Download Center. For libraries that host their own web sites, please prominently promote downloadable audiobooks on your site - all System-wide promotion to media outlets will push patrons to local library web sites to access this service.
The 2010 Word-of-Mouth-Marketing Experiment from the MHLS Marketing & Program Advisory Committee puts into motion the idea that by focusing on "selling" one product/service/idea to patrons, per month, System-wide we will increase the impact of the message.
Today is Library Lobby Day in Albany! Help support your peers who are traveling to Albany today to speak out against the proposed 5th cut to library aid in 2 years.
- Call your local NYS Senator and Assemblyperson: http://midhudson.org/legislators.htm
- Send a fax or email through the NYLA Online Advocacy Center to your local legislator [click on "Become a Library Advocate at http://www.nyla.org]
Tell your legislators how your community depends on your library and the System's services more during tough economic times. Let them know what System services mean to your bottom line and how the new System fee is impacting your budget. Let legislators know that what looks like a small cut to them in Albany has big consequences locally.
Email Lists Transition Complete: As of Monday, March 1st all MHLS email communication lists - MHLS-Main, MHLS-Millennium, MHLS-YS and MHLS Directors - are now hosted through Google Groups. This switch will save MHLS $1,200 annually. If you think you've been dropped from a list or need to change the address you are subscribed with contact:
- MHLS Main & MHLS Directors: Rebekkah - email@example.com or x239
- MHLS-MILLENNIUM: Laurie - firstname.lastname@example.org or x221
- MHLS-YS: Christina - email@example.com or x235
Four MHLS Libraries are featured in the New York Library Association's SNAPSHOT NY project on ProtectNYLibraries.org:
- Julia L. Butterfield Library in Cold Spring
- Highland Public Library
- Pawling Free Library
- Saugerties Public Library
Check it out at http://www.protectnylibraries.org/snapshots/index.php
The advanced registration rate for the NYLA Public Library Section (PLS) Grow Your Library, Grow Yourself Spring Conference happening in Ithaca, NY on April 30th expires March 15th. Details are available at http://www.nyla.org/pls
Eleventh Annual State Purchasing Forum
The New York State Office of General Services (OGS) invites entities who use state contracts to attend the Eleventh Annual State Purchasing Forum and Contractor Trade Show hosted by OGS and the Office of State Comptroller (OSC) which will be held on Wednesday, May 19th and Thursday, May 20th, 2010. The theme this year is "Surviving in Difficult Economic Times: Practical Purchasing Training." The Forum provides up-to-date information on new contracts and procurement procedures, an opportunity to network with employees from other agencies that face many of the same purchasing problems and challenges, as well as a Preferred Source Exhibition, a State Contractor Trade Show and a Government Gallery.
Both new and seasoned purchasing staff would benefit from attending this annual purchasing forum where a host of public purchasing experts gather together to provide answers to a variety of purchasing questions. The forum is a perfect venue for any staff involved in procuring goods or services for their agency. Registration: http://www.ogs.state.ny.us/register. Also consider registering on the OGS Purchaser Notification Service (PNS) where additional Forum information will be available. PNS registration is on the OGS website at: http://www.ogs.state.ny.us/PNS/default.asp
Marketing, Advocacy & Funding
Book Sale Resource Updated: At the February meeting of the MHLS Friends Support Group we had a great discussion about what works when running book sales to benefit the library. Input given during the meeting has been added to the MHLS Book Sale Resources page at http://midhudson.org/funding/fundraising/book_sales.htm
At this link you will find tips related to:
- Donation management
- Day of the Sale tips
- Selling online
- Dealing with Discards
Reference & Collection Development
Price It! Antiques & Collectibles Pricing Databases Ends: Last week the Central Library / Collection Development Advisory Committee reviewed the overall declining use of the Price It! database. They had to make a decision right away because of the billing cycle, and due to the decrease in NYS funding to MHLS they made the decision to not renew the Price It! subscription. Effectively immediately, we no longer have access to this resource. It has been removed from all HomeACCESS pages and from all library web pages managed by MHLS. It you manage your own library web page, please remove the link to Price It!
This quarter's Adult Programmers User's Group will be the 2010 Teen & Adult Summer Reading Program Workshop: Easy Ways to Have a Successful Summer presented by MHLS Youth Services & Community Connections Coordinator - Christina Ryan-Linder, MHLS Outreach & Education Coordinator - Merribeth Advocate & MHLS Coordinator for Library Growth & Sustainability - Rebekkah Smith Aldrich. This workshop is being offered in two locations:
- Monday, March 15, 2:00pm - 4:00pm @ Germantown Library (31 Palatine Park Road, Germantown)
- Friday, March 19, 2:00pm - 4:00pm @ MHLS Auditorium (105 Market Street, Poughkeepsie)
Please register online at http://calendar.midhudson.org/
The Cornwall Public Library currently has a full-time Librarian II or Librarian I position available in our busy adult services department. The successful candidate will have general oversight of the adult services department, including reference services and collection development. The person filling this position will work closely with the Programs Coordinator to develop and implement adult programs on a variety of topics. This position requires supervisory skills, the ability to juggle multiple demands, strong customer service skills, and a knowledge of and comfort with current technology. Weekend and evening rotation required. Salary: Range - high $30,000s to low/mid $40,000s, commensurate with experience.
Interested candidates should contact Karen LaRocca-Fels, Director, Cornwall Public Library, 845.534.8044, firstname.lastname@example.org
PAGE 3: "Around the System - January & February 2010"
PAGE 4: March 2010 Calendar: http://calendar.midhudson.org/
MHLS recommends that the minimum starting salary of a full or part-time librarian with an MLS degree be at least equal to that of a teacher with a master's degree in the same community.
Member Libraries are welcome to submit items of interest and job openings to the MHLS Bulletin: email@example.com. The MHLS Bulletin is available on line at http://midhudson.org/bulletins/main.htm.