The May 2010 Word of Mouth Marketing Experiment topic is the Mango Languages product available through HOMEACCESS on every member library's web site.
Mango is an online language learning system that teaches real conversation skills for practical communication. Through fun and engaging interactive lessons, Mango makes learning a new language fast, easy and incredibly effective. Mango's unique methodology copies the way people learn when surrounded by a foreign culture - through practical conversation. Every lesson incorporates all 4 conversational components (Vocabulary, Pronunciation, Grammar and Culture), each of which is critical to the ability to communicate in a foreign language. At the same time, patrons will be increasing their ability to actually USE what they learn, with a variety of critical thinking and memory exercises.
The Mango system is completely web-based and remotely accessible, so patrons can learn anywhere they have an internet connection and their library card.
Mango languages offers 22 languages: Spanish, French, Italian, Brazilian Portuguese, German, Russian, Mandarin Chinese, Japanese, Greek, Arabic (Leventine), Farsi, Pashto, Urdu, Turkish, Hebrew, Korean, Vietnamese, Thai, Tagalog, Hindi, Irish, Dari. Mango also offers the following 14 ESL courses: ESL Polish, ESL Spanish, ESL French, ESL Italian, ESL Portuguese, ESL German, ESL Russian, ESL Mandarin Chinese, ESL Cantonese Chinese, ESL Japanese, ESL Greek, ESL Arabic, ESL Korean, ESL Vietnamese.
In this week's delivery each library will receive a poster with talking points on the reverse side for the circulation desk. Visit midhudson.org for more help in publicizing this valuable resource to your patrons this month:
- What is Mango & How to Use it (patron handout)
- Editable Posters:
- Get Talking with Mango
- Hat Poster
- Editable Ads (great for use in a print newsletter!) in both color and black and white
- Info for press releases, newsletter, enewsletters and web sites:
- Mango Descriptions
- sample newsletter article
- sample press release
- But wait...there's more! :
- Web Graphics
- Shelf Talker
The 2010 Word-of-Mouth-Marketing Experiment from the MHLS Marketing & Program Advisory Committee puts into motion the idea that by focusing on "selling" one product/service/idea to patrons, per month, System-wide we will increase the impact of the message.
Congratulations to the Cairo Public Library - last week Cairo residents passed a bond referendum that will allow the Town to accept a $3 million loan at 4.125% and two grants totaling $600,000 to build a new library. A new 7,000 square foot library building is planned for behind their current location which is within town hall. The building will include a children's reading room, an adult reading room, space for 16 computers and an office space town residents could use for small business meetings.
Story Time Solutions: The next MHLS Children's Services Roundtable is coming up soon! We'll be talking about Story Time Solutions. Join us for a round table discussion about making the most out of children's services in your library. This session is ideal for library staff currently working with children up to age 12 and their families and for others interested in children's services. Come for networking and learn from others who do what you do. The workshop will cover:
- Easy Ideas for successful story time planning and scheduling
- Simple ways to refresh existing story time programs
- New methods of storytelling for a variety of age groups
Monday, May 17, 10:00am - 12:00pm @ Germantown Library (31 Palatine Park Road, Germantown) or
Friday, May 21, 10:00am - 12:00pm @ MHLS Auditorium (105 Market Street, Poughkeepsie)
Please register online: http://calendar.midhudson.org/
This roundtable is facilitated by Christina Ryan-Linder, Youth Services & Community Connections Coordinator and Merribeth Advocate, Outreach & Education Coordinator.
Resource Sharing & Millennium
Reminder: The Millennium Users Group will meet next week: Monday, May 10th from 10:00am - 12:00pm in the MHLS Auditorium in Poughkeepsie. Laurie will talk about the importance of the shared database, and what you can do to help. Also to be discussed: Millennium Release 2009b. Register online at http://calendar.midhudson.org
"Giving Conflict a Hug or a Slap: the Basics of Good Mediation" presented by Shari Doherty- Director of Parent Help at Child Find of America at the Rosendale Library (264 Main Street, Rosendale), Wednesday, May 12, 2010 at 7:00pm. Free. To register contact Sue Horowitz at 845.658.9013. Conflict is an element of nearly every relationship, be it a subtle hint of disagreement or a full-blown matter of wills. Learn how mediators are taught to approach these conflicts, and discover the variations that work best for each situation. Shari Doherty is a professional mediator who demonstrates how this skill can enhance your professional and personal life. Bring your questions and comments to this interactive workshop.
Administration & Management
Perk up for PILOT: A PILOT is a payment in lieu of taxes. These are payments made to compensate a local government for some or all of the tax revenue that it loses because of the nature of the ownership or use of a particular piece of real property. Usually it relates to the foregone property tax revenue negotiated to entice a business into your area. Special District, School District public libraries and Municipal libraries may be due funds through PILOT. Check with your local Industrial Development Agency (IDA):
- Columbia County: http://www.chpartnership.com/ida.php
- Dutchess County: http://dutchesscountyida.org/
- Greene County: http://www.greeneida.com/
- Putnam County: http://www.putnamida.org/
- Ulster County: http://www.ulstercountyida.com/
Part time Assistant Director wanted for the Olive Free Library in West Shokan, Ulster County, NY. Library studies & experience preferred. Please send cover letter & resume to M. Shepard c/o the Olive Free Library, PO box 59, West Shokan, NY 12494 or email firstname.lastname@example.org with "library" in the Subject line.
Library Director III, Thrall Public Library District of Middletown & Wallkill; Middletown, New York 10940; effective 1/3/11. Closing Date: 6/30/10
Salary: $80,000 - $90,000 based on experience; excellent benefits including NYS Retirement
The incumbent in this position functions as the chief administrator of the library. The work involves carrying out broad policy as determined by the Library Board of Trustees. The population for the district is 48,800 and the circulation is 260,000 plus. The Director prepares the budget and monitoring of expenses; develops and evaluates plan for library services, evaluating the effectiveness of the library's services and programs in relation to the changing needs of the community; supervises the work of library department heads and administers personnel policies; hires & recommends appointments, promotions, dismissal and staffing patterns of personnel; reviews and/or develops policies and procedures for the operation of the library; represents the library before governmental agencies and community groups; prepares and reviews performance evaluations of staff members; conducts staff & department head meetings; recommends and administers policies on the purchase of library materials; recommends and/or administers public relation programs; supervises the maintenance of library property and recommends repairs, alterations and new construction; keeps informed of professional developments through participating in professional organizations, workshops, and professional materials. Minimum Qualifications: Six (6) years of professional library experience, two (2) years of which shall have been in supervisory or administrative capacity. MLS degree from an ALA accredited library school and eligibility for Civil Service appointment as Library Director III required. Special Requirement: Possession of a current New York State Public Librarian's professional certificate at time of application. Urban library experience preferred. Mail resumes to: Shelley Milburn, Director's Office, 11-19 Depot Street, Middletown, NY 10940; or Email resumes to: email@example.com; or fax resume to: 845.341.5494.
MHLS recommends that the minimum starting salary of a full or part-time librarian with an MLS degree be at least equal to that of a teacher with a master's degree in the same community.
Member Libraries are welcome to submit items of interest and job openings to the MHLS Bulletin: firstname.lastname@example.org. The MHLS Bulletin is available on line at http://midhudson.org/bulletins/main.htm