Vol.10-35   8.31.10

September WOMM: Kids' Catalog

The focus for the September Word-of-Mouth Marketing Experiment is the Kids' Catalog!

Linked from the front page of the main catalog: http://midhudsonlibraries.org/, the site is targeted for children from pre-school to age 9. Colorful, intuitive graphics (with mouse rollover labels) direct children to each of 16 categories where a search leads them to materials from the 66 libraries in the Mid-Hudson Library System.

Even though Kids' Catalog is geared toward children 0-9, it is also parent friendly. The catalog allows parents to explore subjects and materials with their children to help teach them how to search great resources available and how to locate those materials within the member libraries.

Within the Kids' Catalog there is also a Kid Picks area. Books picked by kids and librarians highlight some of the best reading choices for various ages and genders: Books for Boys, Books for Girls, Funny Stuff, Scary Stuff, Stories from the Past, comic books, magazines, picture books and much, much more. An online form is available for kids to fill out and submit their favorite picks! Visit the site at http://midhudsonlibraries.org:90/search~S2.

For staff who have never used the Kids' Catalog: we encourage you to take it for a test drive so you can help parents connect with this resource.

At midhudson.org you will find:
- 5-Question Training about Kids' Catalog
- Sample Press Release & Newsletter Article
- Display Ideas
- Graphics for your web site
- Poster
- Shelf Talker
- Computer Monitor Display

MHLS Announcements
MHLS will be closed Monday, September 6th. There will be no deliveries.

Come visit the Mid-Hudson Library System for the System Tour on Wednesday, September 29th from 10:00am - 12:30pm. The tour introduces member library staff and trustees to the MHLS staff and familiarizes them with available services. The tour will cover:
- An introduction to the MHLS organization, web site and electronic resources (the online library catalog and HOMEACCESS)
An introduction to the services and staff at MHLS:
- Technology Departments: Automated Services, Data Entry, AV Services, and Computer Operations
- Public Service Departments: Outreach & Continuing Education, Inter-Library Loan, Health Information Project, Youth Services & Community Connections, and Library Growth & Sustainability
- Administration Departments: Business Office, Shipping & Delivery
There will also be built-in time to talk one-on-one with department staff. Register now at http://calendar.midhudson.org/

MHLS Libraries
Libraries Making Sustainable Choices in the News:
Both the Cairo Public Library and the Town of Esopus Public Library were in the newspaper recently for making sustainable energy choices for their library facilities:
- The Daily Mail reported that decision makers for the new Cairo Public Library building have voted unanimously to heat and cool the building using a geothermal system. While having a higher upfront cost, the system is project to save the library $3,000 a year and pay for itself in just over a decade.
- The Daily Freeman reported that the Board of the Town of Esopus Public Library has decided to move forward and expand their solar electric system. The library already has a 96 panel system on their roof. The expansion would provide 24 panels mounted on a hillside next to the facility. The library's current system provides 32% of the building electricity. (p.s. this library also has a geothermal heating and cooling system!)

Marketing, Advocacy & Funding
The MHLS Marketing Advisory Committee is seeking your feedback on the Word-of-Mouth Marketing Experiment! At their meeting in September the Committee will be discussing what worked and what didn't for members in 2010 begin planning for 2011. Feel free to send your feedback directly to your county's representative on that committee (see list below) or to Rebekkah @MHLS: rsmith@midhudson.org
Committee members:
- Columbia County: Jeannie Bogino @New Lebanon
- Greene County: Barbara Flach @Greenville
- Dutchess County: Bob Reilly @Pawling or Erica Freudenberger @Red Hook
- Putnam County: Gillian Thorpe @Cold Spring
- Ulster County: Faith Johnson @Town of Ulster or Kara Lustiber @West Hurley

Programming
The MHLS Adult Programmers User's Group has been postponed due to a scheduling conflict. A new date will be announced in the fall.

Youth Services
School will be in session in a few short weeks, and parents will be headed to school to Open Houses. Wouldn't it be great if, while meeting the teachers, parents could find out about the resources their library offers? To give out Health Information Project (HIP) information at schools, use the materials request form at the MHLS web site (http://midhudson.org/forms/material_request.htm):

- Bookmarks for teens
- Postcards for parents
- Brochures targeting alcohol use or Internet safety
- Resource guides for PTAs/PTOs
If you'd like to borrow a HIP display board to showcase our material, call Barbara Clapp, Health Information Project Coordinator at 845.471.6060 x223 or bclapp@midhudson.org. Remember, Health Information Project material is available to all patrons throughout the Mid-Hudson Library System!

Voting open through September 17th for Teens' Top Ten: The Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA), invites all teens to get out the vote for the Teens' Top Ten. Teens can vote for their favorite books from the last year in the annual poll at http://www.ala.org/teenstopten. Voting is open now through September 17th. The 26 nominees for this year's Teens' Top Ten are available at http://www.ala.org/teenstopten, along with a toolkit for librarians to promote the Teens' Top Ten to the young adults visiting their libraries. Teens' Top Ten allows teens to vote for their favorite books each year-it's the only reading list with titles nominated and voted on by teens. The 2010 nominations were chosen by 15 teen book groups from across the United States. The final 2010 Teens' Top Ten list will be announced in a webcast during Teen Read Week, October 17-23, 2010.

Trustee Resources
The Summer issue of the MHLS quarterly newsletter for Trustees, Across the Board, was sent out last week. The feature article, E-books, E-Readers & Libraries, summarizes recent statistics, trends and predictions. To read the full article visit the Across the Board Archives on the MHLS Trustee Resource section of the web site at http://midhudson.org/trustee/system/atb.php

Member Libraries are welcome to submit items of interest and job openings to the MHLS Bulletin: bulletin@midhudson.org. The MHLS Bulletin is available on line at http://midhudson.org/bulletins/main.htm.