It's time for the October Word-of-Mouth Marketing Experiment launch - this month everyone is talking about Chilton Manuals - auto repair info available through HOMEACCESS.
Lots of people are looking to cut costs these days and taking care of repairs on their own and stretching the useful life of a car through regular maintenance can save a bundle! Your library has many ways to help patrons save money and here's one more:
ChiltonLibrary provides automotive repair information for do-it-yourself (DIY) people with exclusive photographs, diagnostics designed by instructors, step-by-step repair procedures, Original Equipment Manufacturer (OEM) maintenance schedules, wiring diagrams, recalls and Technical Service Bulletins (TSBs) for domestic and foreign automobiles and light trucks in one easy-to-use web site.
In today's delivery each library will receive a poster to use at the circulation desk with talking points on the back for staff to use when talking with patrons about this resource. At midhudson.org you'll find display ideas, a sample newsletter article, sample press release and more!
The 2010 Word-of-Mouth-Marketing Experiment from the MHLS Marketing Advisory Committee puts into motion the idea that by focusing on "selling" one product/service/idea to patrons, per month, System-wide we will increase the impact of the message.
Help your patrons get their money's worth by participating in the Word-of-Mouth Marketing Experiment! Feature this resource on your web site, in your newsletter and at the front desk this month.
We'll have the full report from the 51st Annual Meeting of the Mid-Hudson Library System in next week's Bulletin but we couldn't wait to share some of the exciting data presented by our keynote speaker Lee Rainie, director of the Pew Internet & American Life Project. This is new 2010 data that Lee shared with the MHLS community before anyone else!
-74% of adults use internet
- 65% with broadband at home
- 55% watch video online
- 85% own a cell phone (40% of those connect with the Internet through their phone)
- 57% connect to internet wirelessly
- 46% tech social network users
If you were at the meeting and were inspired by what you heard we hope you will save the date for our Building Your Base Online workshop which will begin a long-term focus on how to best communicate with your community online! The workshop will be on Tuesday, December 7th, stay tuned for registration information!
"Cairo tops in library award - Total loan, grant for new facility highest in nation: The town of Cairo received the most of any municipality in the nation during the most recent awarding of federal stimulus dollars earmarked for libraries, it was revealed Friday. It was also the only recipient in the state."
-The Daily Mail, 9.25.10
Poughkeepsie Public Library District opens Public Computer Center: "The Center, made possible by a $250,000 federal grant administered by the New York State Library, is designed to assist patrons with technology education and job seeking." This is part of a project titled Broadbandexpress@yourlibrary, which is designed to expand computer access in public libraries across New York State. The Poughkeepsie Center will help low-income, unemployed, underemployed, or other vulnerable populations, to locate and prepare for new employment opportunities. The Library District is one of only 30 public libraries in the state to be selected as a recipient of a federal American Recovery and Reinvestment (ARRA) grant. The Mahopac Library, another member library of MHLS, was also chosen.
NYLA Pre-Conference Continuing Education Options: The New York Library Association (NYLA) has several outstanding pre-conference continuing education programs scheduled for this year's conference. The CE programs take place on Wednesday, November 3 in Saratoga Springs, NY. Some are half-day, 10:00am - 1:00pm or 2:00pm - 5:00pm, and some are full day, 10:00am - 5:00pm. Here's a selection of what will be offered:
- Advancing Your Library's Agenda: The Power of Personal Persuasion, with library consultant Maureen Sullivan. Increasingly libraries and librarians need to make the case for their value and contribution, especially in times of constrained resources. This program will help participants be more effective in using their personal power of influence and persuasion to make the case for their libraries.
- Cover Your Library's Ass(ets), Part 1: Legal Advice for Library Leaders, with Robert Schofield and Ellen Bach, both of whom are attorneys. As a library leader, part of your job is to protect the community's investment in your library and its assets. Here's your chance to get a more comprehensive look at some of the less glamorous areas of administration.
- Cover Your Library's Ass(ets), Part 2: Insurance and Audits for Library Leaders, with Christopher Clark. Financial oversight and the protection of library assets are a core part of a library leader's job. Checks and balances in financial procedures and appropriate insurance coverage protect the investments your community has made in your library and also serve as a protective barrier against litigation. Attendees will learn the ins and outs of a financial audit.
- Increasing the Relevancy and Value of Your Library through Marketing: and Branding, with James Keller from the Queens Library. This seminar will provide registrants with a suite of tools to increase the relevancy of their library/system to its constituencies. And, it will show how this can be done for virtually no cost and with little staff time.
- Black Belt Librarians. Nationally renowned guru of library security Warren Graham helps front-line staff tackle the tough issues of today's libraries. Graham is known as the "Black Belt Librarian".
For complete information about the pre-conference programs, please visit the NYLA website at http://www.nyla.org/index.php?page_id=1913. The page also provides a link to registration forms.
Marketing, Advocacy & Funding
New Date: The Friends Support Group will meet on Tuesday, December 14th in the MHLS Auditorium.
All libraries are strongly encouraged to participate in the 2010-2011 Public Library Funding and Technology Access Study online survey. The survey provides an important opportunity for libraries to share information on computer and Internet resources and infrastructure, as well as funding, technology training and other uses of public libraries. The current year's online survey, available at http://www.plinternetsurvey.org, will be available through November 5, 2010. "This survey is vital to all of us - data from past studies have been used in Congressional testimony, by the Federal Communications Commission and by national and local media," said ALA Office for Research & Statistics Director Denise M. Davis. "We encourage all public libraries to log on and help us create the most complete picture possible of technology in our nation's public libraries." Recently, study findings have:
- been cited in hundreds of media outlets including USA Today, Governing, the Wall Street Journal and NPR;
- informed the National Broadband Plan and successful library grant applications for the Broadband Technology Opportunities Program; and
- been used in Congressional and state-level testimony, as well as in comments to federal agencies.
More information, including results from the 2009-2010 study, is available online at http://www.ala.org/plinternetfunding.
New books were added to the MHLS Professional Collection. Check them out!
- Children's Services: Partnerships for Success by Betsy Diamant-Cohen
- Read Me a Rhyme in Spanish & English by Rose Zertuche Trevino
- Multicultural Programs for Tweens & Teens by Linda B. Alexander & Nahyun Kwan
- Teen Spaces: the Step-by-Step Library Makeover, 2nd Edition, by Kimberly Bolan
- Teen-Centered Library Service: Putting Youth Participation into Practice by Diane P. Tuccillo
- Young Adults Deserve the Best: YALSA's Competencies in Action by Sarah Flowers
How to access materials in the professional collection: http://midhudson.org/mhls/professional_collection.htm
Member Libraries are welcome to submit items of interest and job openings to the MHLS Bulletin: firstname.lastname@example.org. The MHLS Bulletin is available on line at http://midhudson.org/bulletins/main.htm.