Vol.10-44   11.2.10

Building Your Base Online

MHLS is pleased to offer member libraries the opportunity to attend our Building Your Base Online Workshop presented by Nancy Dowd, Marketing Director for the New Jersey State Library and author of Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian.

This workshop is designed for member library directors, staff, trustees and Friends to help all library stakeholders get a handle on communicating effectively online with library patrons and tap into social networks where users and nonusers alike can learn about the value of the library.

Our presenter will share proven, effective marketing techniques and help libraries understand how to meld these techniques with the right Web 2.0 or social networking tools to meet a library's marketing goals.

At this workshop you will learn how to:

- Bring Your Library to Life With a Story
- Use Word-of-Mouth Marketing Techniques
- Find the Right Web 2.0 Tool(s) for Your Needs or "The right tool for the job"
- Work Smarter Not Harder

About the presenter: Nancy Dowd is director of marketing for the New Jersey State Library, where she incorporates her career experiences as an editor, writer, presenter, and marketer to produce effective and replicable marketing strategies for libraries. Her work has received awards from the American Library Association, the New Jersey Library Association, Public Relations Society of America NJ, and Information Today. She is the author of two blogs, The M Word [http://themwordblog.blogspot.com/] and The Best of Library Videos [http://libraryvideos.blogspot.com/].

When & Where:
Tuesday, December 7th
10:00am - 4:00pm
MHLS Auditorium
Lunch will be provided.
There is no charge for this event.*
Please register online at http://calendar.midhudson.org

The goal of the MHLS Building Your Base Online project is to assist member libraries:
o In understanding their level of effectiveness through their existing online presence
o To educate them as to current opportunities for online communication
o To connect with targeted segments of their community online
o To develop a spectrum of options to broaden their online presence presented in logical, progressive steps to help maximize their efficiency and effectiveness.

*The MHLS Building Your Base Online Project is funded through the New York State Library Division of Library Development using federal Library Services & Technology Act funds (LSTA). Learn more about LSTA funds at http://www.nysl.nysed.gov/libdev/lsta/fundlsta.htm

MHLS Announcements
The November 2010 Word-of-Mouth Marketing Experiment topic is HeritageQuest! HeritageQuest is "a comprehensive treasury of American genealogical sources-rich in unique primary sources, local and family histories, and finding aids." The collection consists of six core data sets:

U.S. Federal Censuses feature the original images of every extant federal census in the United States, from 1790 through 1930, with name indexes for many decades. In total the collection covers more than 140 million names.

Genealogy and local history books deliver more than 7 million digitized page images from over 28,000 family histories, local histories, and other books. Titles have been digitized from our own renowned microform collections, as well from the American Antiquarian Society via an exclusive partnership.

Periodical Source Index (PERSI), published by the Allen County Public Library, is recognized as the most comprehensive index genealogy and local history periodicals. It contains more than 2 million records covering titles published around the world since 1800.

Revolutionary War records contains original images from pension and bounty land warrant application files help to identify more than 80,000 American Army, Navy, and Marine officers and enlisted men from the Revolutionary War era.

Freedman's Bank Records, with more than 480,000 names of bank applicants, their dependents, and heirs from 1865-1874, offers valuable data that can provide important clues to tracing African American ancestors prior to and immediately after the Civil War.

LexisNexis U.S. Serial Set records the memorials, petitions, private relief actions made to the U.S. Congress back to 1789, with a total of more than 480,000 pages of information.

A poster to promote HeritageQuest is enclosed to each library with this week's Bulletin. At midhudson.org you will find resources to help you promote this resource to your patrons and community including a sample newsletter article, press release and display ideas along with vendor provided resources like research tips and sample searches for patrons.

The 2010 Word-of-Mouth-Marketing Experiment from the MHLS Marketing Advisory Committee puts into motion the idea that by focusing on "selling" one product/ service/idea to patrons, per month, System-wide we will increase the impact of the message. Help your patrons get their money's worth!

MHLS Libraries
MHLS welcomes two new member library directors:

o Susan Ray, Catskill Public Library

o Lorraine Meyerson, Staatsburg Library

Marketing, Advocacy & Funding
The New Yorkers for Better Libraries Political Action Committee (PAC) has released their 2010 Voter's Guide: "The library advocate's guide to the voting records of the New York State Legislature." The Voter's Guide examines and grades the 2010 voting records of all state legislators with regard to priority library issues. State legislators were notified of the PACs intent to do this last February. The final version of the guide can be accessed at http://www.nylibs-pac.net/

The PAC states that they have taken this action due to the fact that libraries have received 5 cuts in 21 months and that our funding is at 1998 levels. They further quote statistics that show libraries have been cut disproportionately when compared to other state services: "the state budget has increased by 82% over the past 10 years. Libraries did not benefit from this. In the past six years, school aid has increased by 47% and aid to municipalities has increased by 62%, but library aid has reverted to the dollar amount received a dozen years ago."

MHLS Legislators:
Bonacic: C
Larkin: C
Leibell: C
Saland: C
Seward: C

Assembly Members:
Ball: F
Cahill: D
Galef: D
Gordon: F
Lopez: D
Miller: F
Molinaro: D
Skartados: F

How Scores Are Calculated
1) Library Aid in State Budget: Legislators receive +50 points for voting in favor of final budget that restores state aid to libraries to its former levels.
2) Sponsoring/Co-Sponsoring Library Priority Legislation: Legislators receive +10 points for sponsoring or +5 points for co-sponsoring library priority legislation.
3) Votes on Library Legislation: Legislators receive +15 points for each vote in favor of a library priority bill that passes either the Senate or Assembly.

PAGE 3: Genealogy Research Tips

PAGE 4: November 2010 Calender

Member Libraries are welcome to submit items of interest and job openings to the MHLS Bulletin: bulletin@midhudson.org. The MHLS Bulletin is available on line at http://midhudson.org/bulletins/main.htm.