Be strategic in selecting a group. Evaluate how connected and influential they are in your community. Assess which group will have the most positive impact for your library in the long run and then focus your efforts on reaching them.

Get Started:

• Consider Groups - Here are some groups you might want to target.
• Discover Possibilities - Some interesting ways to entice specific groups.
• Think it Through - Use this worksheet to outline a targeting plan.
  

Keep in Mind
Targeting involves focusing your marketing efforts on a specific group of people your library wants to reach. While it would be nice to entice everyone into using and supporting the library, everyone is a very elusive audience. In order to be productive and measure your success, you'll need to select a specific group of people to reach.

Have you reached out to an interesting group in your community? We're curious. Tell us about it.