Targeting: The Choice is Yours

Be strategic in selecting a group. Evaluate how connected and influential they are in your community. Assess which group will have the most positive impact for your library in the long run and then focus your efforts on reaching them.

Get Started:

Keep in Mind
Targeting involves focusing your marketing efforts on a specific group of people your library wants to reach. While it would be nice to entice everyone into using and supporting the library, everyone is a very elusive audience. In order to be productive and measure your success, you'll need to select a specific group of people to reach.

Have you reached out to an interesting group in your community? We're curious. Tell us about it.

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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