Taking steps to learn about your target audience is a critical step in the targeting process. It gives you tremendous insight and provides you with new ideas. You already know information is power - so use your information prowess to plot a successful targeting approach.

Get Started:

• Become a Detective
• See How They're Being Served
• Consider Their Needs
• Kick start the Conversation
  

Have you gathered interesting information about a group in your community? How did you do it? We're interested. Tell us about it.