Learning about a target group you wish to interest in your library is a critical step in the targeting process.
Here's how to get started...

Become a Detective: Some opportunities to scout them out...

• Look at websites, brochures, magazines, newsletters and advertising of places or companies that the target group uses.
  
• Visit stores where the target group shops and notice the selection of items and how they are promoted.
  
• Contact trade associations and sign up for newsletters. Look them over to see current issues and advertisements.
  
• Visit events that attract members of the target group and observe/interact. What items are being promoted? What topics are being discussed?
  

See How They're Being Served: Things to Consider

• During your investigative work, take notice of how the target group is being catered to by stores, magazines, websites etc.
  o What language are they using? Can you mimic some of it? Consider using a term or phrase specific to the group you are targeting in conversation or in marketing materials created for them. This suggests you know a little about "their world."
  o What features or opportunities are they promoting? Can you library "sell" them this too?
  o What need or interest are they appealing to that your library might tap into?

Kickstart the Conversation: Good Questions for Discovering New Service Opportunities

• What are some activities taking place within your organization (industry, club, field) etc.?
  
• What are some challenges for your organization (industry, club, field etc.) and how might the library help?
  
• What are important dates or seasons for your industry?
  (When certain exams are given, new people are hired, big projects are due, certain programs begin (ex - boating season for boaters) etc.)
  
• Do you have events that the library might help promote?
  
• What are top priorities or objectives for your (club, industry, business etc.)
  
• Are there materials that the library might purchase on behalf of your organization (industry, club, field etc.)?
  
• Are there programs/events you might be interested in holding at the library?
  
• Do you have a newsletter or email list we might join?
  
• What things do most people not know about your organization (industry, club, field etc.)?

Get Their Attention: Communicate Strategically with Your Target Audience

• Trade Publications, magazines, newsletters or journals the target group reads.
  
• Newsletters or websites created by the target group
  
• Email signatures. Include a short phrase which describes your library's service in a context of interest to the group.
  
• Direct mailings to the target group. (Letter, postcard, bookmark created specifically for the group.)
  
• Fliers and signage at places the target group frequents. (Ex. stores and restaurants)
  
• Restaurant placemats at restaurants the target group visits.