Recommended Resources

Want more information about a topic in this toolkit? Here are some books worth your time. Many strategies from this toolkit were pulled from the following resources.

Building Community Support

Ed Marketing: How Smart Schools Get and Keep Community Support by Susan Rovezzi Carroll and David Carroll, 2000.
The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got by Robert Gordman, 2006.
101 Ways to Promote Yourself: Tricks of the Trade for Taking Charge of Your Own Success by Raleigh Pinskey, 1997.
101 Ways to Reach Your Community by Steve Sjogren, 2001.`
151 Quick Ideas to Get New Customers by Jerry R. Wilson, 2005

Marketing & Communication

Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis, 2002.
Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz and Sally Germain, 1998.
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth by George Silverman, 2001.
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, 2006.
Words that Sell: More Thank 6,000 Entries to Help You Promote Your Products, Services, and Ideas by Richard Bayan, 2006.

Marketing Practices

Entrepreneur Magazine's Ultimate Small Business Marketing Guide: 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson, 2003.


How To Conduct Your Own Survey by Priscilla Salant, 1994.

Know of another great book we should consider adding? Please share it with us!

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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