Targeting: A Script for Starting Strong

1. A General Cold Call

Hi, I'm _____________, Director of the ___________ Library. We are interested in reaching out more to the _______________ (boating, business, etc.) community. I wanted to get your thoughts on how to make this happen.

{Listen to what they say and respond accordingly.}

Some additional questions:

  • What other ways can I connect with __________ (boaters, golfers, firefighters etc.)
    • Events, websites, online calendar, or newsletters?
  • What are some activities taking place within your organization (industry, club, field) etc.?
    [More Questions...]

2. When You've Identified a Potential Area for Partnership

Hi, I'm _____________, Director of the ___________ Library. I read in the newspaper today that your organization is _________________________. I wanted to talk to you about a few ways the library might directly support your efforts.

{Listen to what they say and respond accordingly.}

3. A Specific Proposal

Hi, I'm _____________ from the _________ Library. I wanted to reach out to you because I believe we have several strong ideas for ___________ (Ex. content in your paper.) I would really like to meet with you for 20 minutes or so to explore this further and find out how our ideas might be honed to meet the needs and goals of your ___________ (paper, club, firehouse etc.)

{Listen to what they say and respond accordingly.}

Keep in Mind

  • Make notes before calling. This will help you be clear and concise once you get the person on the phone.
  • Most people are nice. Once in a while you will get a rude or uninterested person, but most people will be courteous and professional.


This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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