Potential Target Groups
Here are some groups to consider reaching. Looking for more specific targeting ideas? View them here.
  • Firefighters
  • Young Professionals
  • Golfers
  • Veterans
  • Males
  • Young Adults (college age): Ages 18-21
  • Police Personnel
  • Business Groups
  • Professional Associations
    (Examples: Bar, Women Professionals, Financial Planners, Technology Specialists)
  • Sport Enthusiasts
    (Examples: Baseball, Football, Basketball etc.)
  • Sportsman's Associations
    (Examples: Golfers, Rod & Gun Clubs, Fish & Game clubs, Community Sport's Leagues etc.)
  • Healthcare Professionals (doctors, nurses)
  • Hobby Clubs
    (Examples: Cars, Coins, Motorcycles, Bikers, Runners, Boating/Sailing, Trains, Knitting, Garden, etc…)
  • Cultural Clubs
    (Examples: Italian/American Club, Emerald Association, Friendly Sons of St. Patrick, Scandinavian/Swedish Fraternal Organization etc.)
  • Contractor & Trade Associations
    (Examples: Electricians, plumbers, masons, builders etc.)
  • Educators
  • Homeschoolers
  • Town Government Officials
  • Beauty Salons or Hairstylists
  • Real Estate Agents
  • Fitness Clubs
  • Environmental Advocates
  • Military Personnel
  • Local History Groups
Did we forget any groups? Let us know!

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


Home | Public Library Catalog | Calendar | Contacts | Services | Bulletins | Member Libraries | MHLS Board of Trustees | Web Site Index

Administration & Management | Resource Sharing & Millennium | Reference & Collection Development | Library Programming | Professional Development | Marketing, Advocacy & Funding | Youth Services | Trustee Resources