Use Your Voicemail and Email for Promotion

You have large numbers of patrons, and sometimes non-patrons, who call for information when the library is not open. Why not use this as an opportunity to do a little self-promotion?

Consider leaving a message about your newest database, your recently added hours, your wireless access, some new items that can be put on hold, or some selling point that patrons would be interested in. Try to say it in a manner that piques their interest.You might say something like this…

"Hi, you've reached the _________ Library, sorry we're not open to take your call. Our hours are _______. Please call back when we are open or leave a message and we'll get back to you. Did you know you could read the paper in your pajamas? Ask us how to access the New York Times online with your library card."

Use your email signature to further advertise your library. Keep it fresh by changing it periodically. Here are some ideas:

  • "_________ Library. Where people stop searching and start finding."
  • "Personal training - for your mind."
  • "We make learning and living fun. ___________ Library."
  • "__________ Library. One more thing you can do in your pajamas."
  • "Start here - go anywhere. ____________ Library."

Have more ideas? Please share them with us!

This toolkit was created on behalf of the 2007-2008 Building Your Base (BYB) project. BYB is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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