Featured Expert   
Susan Love
Date  
August 2000

How long should a campaign last?

"It depends on how large the campaign is...

How long did the Millbrook campaign last? It lasted about 6-7 months. We reached our goal of $2 million and the library felt they were doing well enough to raise the goal to $2.5 million to help with excess project costs. They felt the project might cost a little more than they had originally thought.

We got to $2.25 million very easily by adding another two months to the campaign. And then we had to wait. We really had to wait so that we could go back to some of our major donors in the fall to raise an additional $100,000 - 150,000. A campaign often has to go back to the major donors and ask for a little extra help at the end of a campaign."

 

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