Marketing & PR 2010 Word-of-Mouth Marketing Experiment

2010 Word-of-Mouth Marketing (WOMM) Experiment:

January - Hudson Valley Reads

• 30-Second-Training about Hudson Valley Reads for library staff
• Poster
• sample Press Release
• sample Newsletter Article

February - Library Lovers' Month & 2010 Advocacy Campaign

• ProtectNYLibraries.org
  • Posters
  • Online Petition
• Libraries are part of the solution Poster
• Don't Cut the Heart out of Our Community graphic for your web site or eNewsletter
• Celebrate Library Lovers' Month downloadable bookmarks
• Here's How You Can Help (for patrons)
• Content for your Library's Newsletter/eNewsletter:
  • In Tough Times ad PDF or MS Word (MHLS)
  • 5 Ways to Save @your library (MHLS)
  • How to Love Your Library (LibrarySupport.net)

March - MHLS Digital Download Center: Downloadable Audiobooks

• 5-Question-Training about OverDrive Downloadable Audiobooks for library staff
• Information about OverDrive downloadable audiobooks and training materials for staff.
• Poster (sent to each library with the March 2nd MHLS Bulletin)
• Smart Guide (sent to each library with the March 2nd MHLS Bulletin, order more)
• Bookmarks (sent to each library with the March 2nd MHLS Bulletin, order more)
• Shelf Talker*
• Cards*
• Press Release
• Newsletter Article
• Radio Public Service Announcement

• 30-Second-Training on Practice Tests for library staff
• 5-Question-Training on Practice Tests for library staff
• What's included in the database
• Poster
• Order more Practice Tests bookmarks (free!)
• Web buttons
• sample press release
• sample newsletter article
• Promotional items from the vendor

May is for Mango Languages!

• 5-Question-Training about Mango for library staff
• What is Mango & How to Use it (patron handout)
• Editable Posters:
  • Get Talking with Mango
  • Hat Poster
• Editable Ads (great for use in a print newsletter!)
  • color
  • black & white
• Info for press releases, newsletter, enewsletters and web sites:
  • Mango Descriptions
  • sample newsletter article
  • sample press release
• But wait...there's more! :
  • Web Graphic
  • Shelf Talker
  • Tweets

June is for Summer Reading for All Ages

• Learn more about it:
  • Summer Reading 5-Question-Training for staff
  • The Importance of Summer Reading
  • Summer Reader Software Fact Sheet
• Tell your public:
  • Poster for you to display & Talking Points for staff
  • Info for press releases, newsletter, enewsletters and web sites:
    • Sample Newsletter Articles (includes 10 Reasons Patrons Should Join the Summer Reading Program)
    • Sample Press Release
    • The Importance of Summer Reading
    • Graphics
  • Displays
  • Handouts
    • Registration Stickers for Kids (can be printed on Avery Labels # 5294, 2-1/2" Diameter)
    • Flyers for Parents
    • Flyers for Educators

July: Quick Answers - Travel

• Staff Briefing on this new resource
• Poster: PDF or MS Word
• Sample Newsletter Article
• Display Ideas
• Bookmarks (for the general Quick Answers web site)
• Graphics for your web site
• Collection Development & Weeding Tips for your travel section from the Central Reference Library

August: Kids' Port

• Staff Briefing on this resource
• Sample Newsletter Article
• Press Release
• Display Ideas
• Bookmarks
• Graphics for your web site
• Poster
• Shelf Talker
• Computer Monitor Display - Parents | Kids
  
  

September: Kids' Catalog

• 5-Question Training about Kids' Catalog
• Sample Newsletter Article
• Press Release
• Display Ideas
• Graphics for your web site
• Poster
• Shelf Talker
• Computer Monitor Display
  

October: Chilton's Auto Repair

• 5-Question Training about Chiltons
• Sample Newsletter Article
• Press Release
• Display Ideas
• Web button
• Poster
• Order more Chilton bookmarks (free!)

November: HeritageQuest

• 5-Question-Training for HeritageQuest
• Poster | Customizable Poster
  
• Press Release
• Sample Newsletter Article
• Display Ideas
• Database Guide
• Research Tips for Patrons
• Sample Searches
• HeritageQuest Online Quick Tips
• Order more HeritageQuest bookmarks (free!)
• Web button
  
  

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