Promotional Ideas for Libraries

The Great Big Holiday Card

The Great Big Holiday Card #1 – Filled Out by Patrons

At either the front entrance or near the Circulation Desk, have a huge Holiday Card ( 6' x 6' or larger, if you have the space) with the words "What You Love About The Holidays" at the top.

Encourage patrons to fill out a small form that lists their 3 favorite things about the holidays, with a space for their name. Have them add their favorite list to the card. Enjoy watching your patrons list their holiday favorites and watch as others take a few moments to read what other members of the community have said. Perhaps you could give everyone that fills out a form a candy cane or holiday bookmark as a thank you for participating.

Proudly display your card through the holiday season and keep the area around it neat and clean.

Kids love this idea. You may consider making a separate one for them in the Children's Department with some pictures for them to color on the form.

The Great Big Holiday Card #2 – Filled Out by Library Staff

This Holiday Card is a gift to the patrons from your employees. It is also located in a high traffic/visibility area in your library. Create a form for your employees to write down "Things that our patrons do that I am thankful for". You could also make this the title of the card.

Have your employees write down specific patron behaviors that they like. For example:

> I love it when a patron asks for help and allows me to guide them to the resource they are looking for!
> I always smile when a patron says "Thank You" to me.
> I like it when a patron is pleasant about paying a fine for returning materials late.
> I love it when a patron brings us some cookies or baked goods!

                        ***** Extremely Important*****

Have the employees phrase things positively. Anything that contains don't, isn't, can't, etc., needs to be rewritten and phrased in the positive. To help your employees, keep a thesaurus with synonyms and antonyms close by and encourage them to use it.

 Give the task of making the card to your creative folks and make sure everyone has fun in the process.

The Great Big Holiday Card will help to make your patrons feel like they are
home for the holidays...in your library!

 

These ideas came from the Library~Connect E- Newsletter, published by Andrew Sanderbeck.