Marketing & PR Newsletters & eNewsletters

Newsleters & eNewsletters: How-to, Best Practices, Tips & Shortcuts [MHLS Presentation, July 2009]

Planning

• Update the Community: Create a Newsletter [Gates Foundation / Staying Connected]

Jumpstart Resources

• Newsletter Templates from Microsoft
• LetterPop.com
• Layout Tools for Nonprofits [TechSoup]
  • InDesign [TechSoup Stock] (recommended by Julie @Kinderhook & Steve @Rhinebeck)
• MHLS Print & Design Services (samples available at this address)
• MHLS Newsletter Services

Graphics

• Clip Art Gallery Live
• iStockphoto Images
• Google Images
• Wikimedia Commons
• Book Jackets and DVD Covers [MHLS Online Catalog]
• Photo Release Form [MHLS]

eNewsletter Options

• Google Groups
• Bookletters (contact Laurie or Rebekkah @MHLS)
• iContact
• JangoMail
• Constant Contact*
  (*used by more than a dozen MHLS member libraries)

Content

• 101 Content Ideas [MHLS]
• Library Use Value Calculator [NYLA]
• Library-related quotes and statistics as seen in the MHLS Bulletin
• ALA press releases
• Pew Internet & American Life press releases / studies
• Quotable Facts About MHLS, Member Libraries and Libraries in General
• MHLS Bulletin
• Quotable Facts about America's Libraries
• "Why Testimonials Do (and Don't) Work" [FutureNow Blog]
• Google Search Tips
  • Basic
  • Advanced

Distribution

• Create a mailing list of my patrons-a step by step approach. [MHLS Administrator's Millennium Toolbox]
• Send an e-mail to all of my patrons who have E-mail in their patron records? [MHLS Administrator's Millennium Toolbox]
• Nonprofit Mailers [US Post Office]
• Local Printing & Mail Houses (Recommended by Deb Begley, MHLS Print Services Manager):
  • Harmon & Castella (Poughkeepsie)
  • Fountain Press / The Mailing Works (Amenia/Millbrook)
    

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