GOTV

LSTA Project (FY 2005-2007)
Getting To Yes

Campaign Planning Guide
5 Phases of the Campaign

Introduction

Part 1
Assessment

Part 2
Organize

Part 3
Marketing & PR

Part 4
Targeting

Part 5
Get Out the Vote

Timeline

Responding to a Loss

"Vote early and vote often."
Al Capone

PART 5: GET OUT THE VOTE [Download and complete Part 5 of the template]
Identify what you will do to get people out to vote. This is an incredibly important piece of the campaign, which can make or break your success. It is important to do everything possible to mobilize your supporters.

ACTION STEPS FOR LIBRARIES:

Issue a direct mail piece that shows the breadth of community support. See an example here.
Make phone calls to definite supporters (active patrons, friends/family of library personnel, and any other supporter contacts you have gathered through your targeting efforts.)
Arrange for people to make reminder phone calls to all supporters the night before the vote.
Arrange for poll watchers to monitor who has voted on Election Day and someone to call those who have not showed up by a certain time.
Arrange for someone to give rides to supporters who may need them in order to vote.

"You have to make your supporters realize that every vote counts. In Hudson, we lost by only two votes.
We would have won if just a few more people came out to vote for us. Several people said that they would have voted for the library, if they had realized that their vote would have made the difference."
Janet Schnitzer, Past President of the Hudson Area Association Library

This Campaign Planning Guide is part of the Getting to Yes grant project. Getting to Yes is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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