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Campaign Planning Guide
5 Phases of the Campaign

Introduction
Part 1
Assessment

Part 2
Organize
Part 3
Marketing & PR
Part 4
Targeting
Part 5
Get Out the Vote
Timeline
Responding to a Loss

"The greatest test of courage on earth is to bear defeat without losing heart."
Robert Ingersoll

RESPONDING TO A LOSS:

Losing is disappointing, especially when you have put forth consistent effort to demonstrate your library's value and needs to the community. Don't lose heart! It is worth noting that many libraries have experienced their first success with a public vote after several failures. If your vote was not successful, there are several proactive steps you can take that will position you for future success.

ACTION STEPS FOR LIBRARIES:

This Campaign Planning Guide is part of the Getting to Yes grant project. Getting to Yes is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.


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