Campaign Plan-Introduction

LSTA Project (FY 2005-2007)
Getting To Yes

Campaign Planning Guide
5 Phases of the Campaign

Introduction

Part 1
Assessment

Part 2
Organize

Part 3
Marketing & PR

Part 4
Targeting

Part 5
Get Out the Vote

Timeline

Responding to a Loss

"The greatest test of courage on earth is to bear defeat without losing heart."
Robert Ingersoll

RESPONDING TO A LOSS:

Losing is disappointing, especially when you have put forth consistent effort to demonstrate your library's value and needs to the community. Don't lose heart! It is worth noting that many libraries have experienced their first success with a public vote after several failures. If your vote was not successful, there are several proactive steps you can take that will position you for future success.

ACTION STEPS FOR LIBRARIES:

Send a letter thanking voters for their support.
Determine who voted against you and how to convert them to yes voters.
Consider a focus group or survey to get a better sense of what the community wants or a more effective method of marketing services to them.
Consider cutting services if necessary.
Obtain any needed consultations from MHLS staff: focus group facilitation, creating your library's message etc.
Keep in mind that your next budget vote campaign begins the day after Election day.

This Campaign Planning Guide is part of the Getting to Yes grant project. Getting to Yes is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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