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Getting To Yes

Campaign Planning Guide
5 Phases of the Campaign

Introduction
Part 1
Assessment

Part 2
Organize
Part 3
Marketing & PR
Part 4
Targeting
Part 5
Get Out the Vote
Timeline
Responding to a Loss

"A good plan is like a road map: it shows the final destination and usually the best way to get there."
H. Stanley Judd

PART 4: TARGETING & CONNECTING WITH VOTERS [Download and complete Part 4 of the template]
Decide which voters to target with your message. Active patrons and friends/family of library personnel, trustees and Friends should be your core groups, since they are likely to be automatic supporters. Think of strategies for mobilizing them. The result of this section should be a core list of supporters that you capture in a supporter database that will be used to "get out the vote."

Group I: Active Patrons + Friends/Family of Library Personnel, trustees and Friends.

ACTION STEPS FOR LIBRARIES:

Group II: Friends & Family of Library Staff, Trustees, Friends Group Members and Library Donors.

ACTION STEPS FOR LIBRARIES:

Groups III - V: Select two or three additional demographic or special interest groups to target. Select groups that are likely to have high numbers of supporters or individuals who are neutral toward the library. Consider the following information:

Groups likely to be supportive:

Groups likely to be neutral that could be swayed to your side:

Special Group to Consider:

For each group, determine the following:

ACTION STEPS FOR LIBRARIES:

 

This Campaign Planning Guide is part of the Getting to Yes grant project. Getting to Yes is funded by Federal Library Services and Technology Act funds,
awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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