Minutes of the Marketing & Programs Advisory Committee
Present: B. Flach, M. Keefe,
A. Jordan, K. Lustiber, M. Quick, R. Smith, M. Steinberg
Guests: M. Advocate, S.
Minutes of June meeting
Motion: B. Flach, M.
to both databases described below are available at the head of the MHLS
Programming Resources web site [http://midhudson.org/program/main.htm].
Keefe demonstrated the new statewide Performers & Programs
Database. Performers enter their own contact information and program
descriptions. Libraries can search by multiple fields: audience level,
cost, etc. In the Resources section of the database there is a link to
the MHLS EZ Library Program Database. The committee asked the MHLS staff
take measures to insure that the performer contact information is kept
Keefe showed the updates to the MHLS EZ Library Program Database:
You can now combine search fields and there are additional options to
choose from when submitting a program. There are currently 380 programs
listed in the database.
Keefe pointed out the relationship with the Piggyback Performers list
maintained by the MHLS Youth Services department during the summer. She
will explore the possibility of keeping this list up-to-date all year for
all types of performers (children’s and adult).
committee agreed that it would be valuable for M. Keefe to demonstrate
both databases at the upcoming Director’s Association meeting.
- LSTA Grants:
Keefe reported on the two funding streams for the MHLS Emergent
Literacy Grant. The LSTA funded portion of the project is wrapping up
for the year. Thanks to MHLS’ success with this program and the
importance of the topic, a statewide LSTA application is being developed
by systems. The second source of funding for the MHLS Emergent Literacy
project, the United Way grant, has been renewed for next year. This grant
applies only to Dutchess County. With these funds parent and staff
training will continue in 3 new focal libraries.
workshops related to this project are coming up:
24: Storyplay-Storyhour as the Doorway to Literacy
14: Every Child Ready to Read @ your library
to Yes: M. Advocate reported on a new LSTA application being
developed by MHLS to help libraries build yes votes. This topic was
approved by the Director’s Association at the August meeting. This will
be a two-year project. Outcomes will include a toolkit with best
practices and strategies to help libraries demonstrate their value to the
community and their return on investment; and a workshop series focusing
on the most critical needs identified. An abstract was distributed to the
committee. M. Quick commented that this will be a good tool for trustees,
and will help to convince association and municipal libraries to go for
- Report from
the Youth Services Department (M. Keefe):
- 2004 Summer Reading Program: 59
libraries submitted their final report on time; all were awarded at least
one set of free books from Scholastic. At least two libraries in the system
do not do a SRP; 6 others did not report. The $5,500 mini-grant from the
State Library was spent on various items to promote and support summer
reading programming in member libraries (for example, promotional banners,
posters for libraries and schools, new die cuts, books for the MHLS Professional
Collection and story aprons.) A tool was developed to help libraries demonstrate
the economic impact of their SRP to the community, currently linked from
the Youth Services Department page [http://midhudson.org/department/youth/SRP_PR_Impact.htm].
M. Keefe discussed the impact of voluntary reading by kids on their school
preparedness and a recent study released on this topic.
- 2005 SRP Theme: Tune
in @your library.
- Adult SRP: MHLS staff is
exploring the benefits for libraries and their communities of including
adults in their SRP. M. Keefe has received a flood of input nationally on
this concept. Many libraries are
doing this with little effort/money, with a big PR pay-off.
- Upcoming Events:
- Battle of the Books organizational meeting on
October 1st at MHLS
- Youth Services Meetings: Greene Co. 9/22, Columbia 10/26, none
scheduled yet in Ulster. Planning a SRP workshop next year in the
Columbia/Greene area as a result of input received through the Youth
Services Survey done earlier this year.
- Upcoming workshops at RCLS of interest:
Marketing to Teens RCLS 9/17, Teen Space RCLS 10/4.
- Fall Into Books – November 5th at
Mount Saint Alphonsus in Esopus, $45, all day. Books Discussion Groups,
author will speak. Registration deadline approaching. YS web site has
- Kids Expo Meeting – not yet scheduled. K.
Lustiber suggested using some of the SRP mini-grant next year to
purchase extra bags for Kids Expo
- Print Services Update:
- $5 Menu Report: R. Smith reported that 9
libraries have ordered over 25 posters in the month since the menu has
been live. The committee discussed possible additions to the $5 Poster
- Additional READ poster options
- A standardized graphical framework for the following, with the
option to put in their:
- policy text: ex.: copy right, Internet, loan rules (K. Lustiber)
- Holiday closings
- Hours of library
- copier rates
- My Favorite Searches Brochure: R. Smith
reported that this is coming soon.
- Material Requests: R. Smith reported on the
high usage of the Online Material Requests form. The committee said this
was a great, easy-to-use resource. The committee discussed adding updated
and new versions of the If You Liked… series of reader’s advisory
training offerings: R. Smith
reported that the Professional Development section of the MHLS web page
now contains a menu of choices for libraries to pick from and schedule, at
their convenience (http://midhudson.org/professional/main.htm). The committee recommended a quarterly issuance
of the full menu in print; appropriate postings to the listserv and in the
Bulletin by MHLS staff and the Central Library Reference Services
Coordinator. They recommended that MHLS staff and the Central Library
Reference Coordinator proactively market them by location, posting to the
list or emailing area libraries when going to be in a specific area, to
encourage and piggyback visits.
Partnerships: M. Keefe reported
on her recent activities related to strengthening the public
o Side by
Side Newsletter: This publication began last year in Ulster County, going out
to school media specialists and public libraries. This will be launched in
Dutchess County this Fall. The goal is to involve all area BOCES and distribute
this simultaneously to all counties by early next year. The newsletter is one
page long and describes partnership ideas, opportunities to get together and
other relevant information.
SLS people (11/8): Trying to plan a dinner
meeting with each BOCES SLS for school media people to network with public
Regional PTA Conference on October 18th: M. Keefe and other MHLS
staff will attend this regional event to share information about how public
libraries help students, teachers and families. This conference covers our
entire service area.
Survey Results: R.
Smith reported the survey results to the committee. The point of the
survey was to find ways in which MHLS can support libraries in the area of
programming. The survey showed that all libraries that responded do some
type of programming. Libraries primarily get ideas from patrons and other
libraries. 90% of libraries do no targeted programming. Although few
libraries requested assistance, MHLS staff identified the following areas
in which they could support libraries:
Develop tools for libraries to use to determine what
programming is needed in their community.
Develop resources to help libraries publicize their
Develop tools for libraries to use to evaluate programming
and its impact.
Incorporate ideas and tools for targeted programs into the Getting
to Yes (LSTA) toolkit.
Upgrade of the MHLS Programming resources section to include
links to long range planning, program planning, funding sources, sources for
presenters and program ideas [http://midhudson.org/program/main.htm].
Do more publicity of resources available through MHLS to
help libraries do programming, for example, Incentive Program funding,
equipment from MHLS, continued expansion of the EZ Library Program Database and
The committee discussed the value
of programming as the #1 way to bring in new patrons and supporters and the
importance of this to the Getting to Yes LSTA project. The committee
then brainstormed a list of programming that would appeal to segments of the
population that traditionally do not vote or vote against libraries. This
list will be made available on the MHLS web site and become part of the toolkit
developed through the Getting to Yes project.
Impact web page draft (http://midhudson.org/rebekkah/eco_impact.htm)
R. Smith presented a draft of a web page that provides information
that helps directors and trustees demonstrate their economic impact in the
community. This resource will be added to the Administration &
Management and Trustee Resources sections of the MHLS web site.
- Signage for
Smith reported that MHLS will be developing signage for libraries to use
in-house to publicize HomeACCESS. The committee requested that the
signage be simple, not use the word database and to do two versions, one
for kids and one for adults. This will be rolled out in conjunction with
the NOVEL grant received by MHLS from the New York State Library (LSTA
- WebJunction.org: K.
Lustiber reported that in exchange for the Gates Foundation funded trip to
PLA she received, she would like to share information about the Gate’s
Foundation funded web site for library administrators, WebJunction.org.
The committee agreed that this would make for a good topic for a brief
presentation to the Director’s Association. The committee discussed the
possibility of using sections of WebJunction to develop a future M&P
Smith reported that the “More for you & your students” PowerPoint
has been posted to the MHLS Marketing Resources page for members to use
and make their own.
Smith reported that she followed up on the committees suggestion to post
distribution ideas for the Quotable
Facts booklets and is drafting a MHLS Quotable Facts list.
Keefe discussed plans to better market the MHLS button maker as a
marketing and PR tool for member libraries.
reported back on TransWestern phone book publicity, a reasonable
price for library listings could not be negotiated.
Tasks for Committee Members:
Keefe is seeking input on how to spend the Summer Reading Program mini-grant
the possibility of offering an adult summer reading program, share ideas and
obstacles with M. Keefe.
the Programming Survey results to see how the system can best help member
libraries with programming. Report back at the next committee meeting (December
Lustiber will contact the other Ulster County committee member to see if he
would like to step down and seek a replacement if so.
Tasks for MHLS Staff:
M. Keefe will demo the EZ Library Program Database & Performers Database at the next
Director’s Association meeting as part of the committee report.
M. Keefe will explore the possibilities suggested by the
committee for keeping the statewide Performer’s Database up-to-date.
M. Keefe will continue the Piggyback Performers list as a
year-round tool for libraries to join together to save on booking performers,
for both children’s and adult programming.
M. Keefe will develop resources and encourage libraries to
include adults in their Summer Reading Programs next year.
MHLS Staff will develop updated and new If you liked…
MHLS Staff will begin issuing quarterly reminders of the
on-demand training menu.
R. Smith will post the Programming Survey Results to the
MHLS web page.
R. Smith will add the Economic Impact page to the
Administration & Management and Trustee Resources sections of the web site.
MHLS Staff will develop a sign to advertise HomeACCESS
in the library.
Report to DA:
The committee was given a guided tour of both the new
statewide Performers Database and the updated EZ Library Program Database and
felt it would be valuable for all to see. Margaret Keefe will give a
demonstration of both as part of this report.
The committee reviewed the “Getting to Yes” LSTA
abstract and found it satisfactory. The abstract defines a new LSTA
application being developed by MHLS to help libraries build yes votes.
The committee reviewed the Programming Survey results and
discussed ways in which MHLS can respond to the needs expressed by members.
Solutions included publicizing existing MHLS resources and developing tools to
determine community specific programming needs and to evaluate program
effectiveness. The committee agreed that these tools should also be included in
the Getting to Yes project toolkit should the project be funded.
In-house library signage for HomeACCESS is being
Kara Lustiber has proposed offering a 15-minute introduction
to the WebJunction web site at the next Director’s Association.
Motion: K. Lustiber; M. Steinberg
Programming Survey Results
$5 Poster Menu
Material Request Form
Economic Impact web page
page: on-demand training
2004 MHLS LSTA Grant
Abstract: Getting to Yes
WebJunction Topic areas
Next Meeting: Wednesday, December 8th, 2004
Submitted by Rebekkah Smith,
September 20, 2004.