Minutes of the Marketing & Programs Advisory Committee

March 2, 2005, MHLS Auditorium, 10:00am-1:00pm

 

Present: B. Flach, M. Keefe, A, Jordan, M. Pfisterer, M. Quick, R. Smith, M. Steinberg

Guests: M. Advocate, J. Cohen,  B. Haymann-Diaz

 

Minutes of December meeting

Motion: 1st: B. Flach ; 2nd: M. Pfisterer 
Discussion: none

Vote: passed

 

Old Business:

 

 

 

New Business:

 

o       Review OPAC Tutorials and Access Points: The Committee has recommended the following five enhancements to the OPAC to raise patron awareness of certain features:

§        

Login: Check Your Record  |  Renew My Items  |  My Favorite Searches  |  Request-a-Title

 
A Login button, differently colored, to be placed on the bar before “Check Your Record,” for example:

§          

 

§         To move the Kid’s Catalog button into the Search / Help section

§         To remove the “/” [slash] from in between the words Search and Help

§         To add a button even with the words “Search Help” that grants access to the tutorials.

§         To create printable versions of the tutorials for patrons.

·        New to Renew? [http://www.midhudson.org/help/check_your_record_3.htm]

·        New to Request-A-Title? [http://midhudson.org/help/request_a_title_3.htm]

·        Request-A-Title Cartoon [http://midhudson.org/MovPage.htm]

o       Teaching patrons about Request-a-Title: The Committee discussed the need for different levels of promotional/instructional materials for teaching patrons how to use Request-a-Title. M. Quick will share her brochure for helping patrons with Request-a-Title with MHLS staff. MHLS staff will work to create more tools to help libraries teach patrons of differing computer skill levels about the OPAC and specifically Request-a-Title.

o       How to convert program attendance into support?: The Committee was asked for their input to help seed some of the work that will be done by MHLS through their Getting to Yes LSTA grant over the next two years. Committee feedback included:

§         Analyzing the relationship of people who donate to the library who do not use the library as similar to people who vote who don’t use the library.

§         To gather tips from libraries that have successfully passed a 414 vote: where to collect signatures, how they have talked about the benefits of passing the vote, how to visually show a link between the funds passed and new services at the library.

§         How to motivate a board that has previously passed a 414 to do it again.

§         How to confront challenges to a budget vote – specifically that the majority of a library’s budget is spent on personnel.

§         How to relate the passage of a vote as a similar to making a good impression; similarities between winning a vote and “how to win friends and influence people” concepts.

o       Categorize ideas by age range: B. Haymann-Diaz shared that PPLD is now categorizing programming for teens into grades 5-8 and 9-12 with the philosophy that for 5-8 programming should be more creative and for 9-12 programming will be educational/informative (ex: college fair, test taking skills). All agreed that performance-based programming, where kids get to perform is very popular amongst the full age range for teens.  Other teen programming ideas: Murder Mystery Night (Staatsburg), Open Mic Night, Photo Scavenger Hunt, Photography, teen book sale workforce, book discussion for summer reading assignments at the library.

 

 

 

Tasks for MHLS Staff:

·        R. Smith will provide revised wording for the HomeACCESS signage to the committee for approval. 

·        MHLS staff will develop signage to be used by all libraries to promote the availability of bestsellers through Request-a-Title.

·        M. Keefe will expand the “Suggested Reading Lists” web page to include adult reading lists.

·        R. Smith will create a print publicity piece for the “Don’t Know What to Read?” web page.

·        MHLS staff will continue to promote weeding to members and create a way to collect notable titles weeded from member library’s collections.

·        R. Smith will draft text to be used in a bookmark that will be used to draw patron attention to the delivery system.

·        MHLS staff will work on ways to promote specific parts of the MHLS web site through print, electronic and verbal communications with members.

·        MHLS staff will share the committee’s OPAC recommendations to Laurie for inclusion in the redesign.

·        MHLS staff will work on creating materials to promote OPAC features for patrons with varying levels of computer skills.

 

 

Tasks for Committee Members:

·        M. Quick will share her Request-a-Title brochure.

 

Report to DA:

1)     The Committee gave five recommendations to Laurie to include in the OPAC redesign to help raise patron awareness of certain features:

§        

Login: Check Your Record  |  Renew My Items  |  My Favorite Searches  |  Request-a-Title

 
A Login button, differently colored, to be placed on the bar before “Check Your Record,” for example:

§          

 

§         To move the Kid’s Catalog button into the Search / Help section

§         To remove the “/” [slash] from in between the words Search and Help

§         To add a button/graphic, even with the words “Search Help,” that grants access to the tutorials.

§         To create printable versions of the tutorials for patrons.

·        New to Renew? [http://www.midhudson.org/help/check_your_record_3.htm]

·        New to Request-A-Title? [http://midhudson.org/help/request_a_title_3.htm]

·        Request-A-Title Cartoon [http://midhudson.org/MovPage.htm]


2) The committee is working on signage to use in the library that will promote HomeACCESS and the availability of bestsellers through Request-a-Title.

3) The committee approved the creation of a bookmark to be used by libraries in books on the holds shelf that will help raise patron awareness of the MHLS delivery system called,
“This Item Traveled Miles to Reach You”

 

4) The Committee discussed the need for different levels of promotional/instructional materials for teaching patrons how to use Request-a-Title, MHLS staff will be working towards creating such tools for members to use.

 

Handouts:

·        Millbrook’s Bestseller’s sign

·        If you liked…DaVinci Code Bookmark draft

·        “This Item Traveled Miles to Reach You” ILL slip

·        Teen Programs page (web site print out)

·        Weeding & Selection Guidelines (web site print out)

·        Suggested Reading Lists (for young people, birth to teens) (web site print out)

 

Next Meeting: June 13, 2005

 

Submitted by Rebekkah Smith, April 14, 2005