Marketing & Programs Advisory Committee Meeting
June 19, 2006
Attending: Barbara Flach, Rebekkah Smith Aldrich, Carol Corrigan, Anne Jordan,
Midge Quick, Barbara Flach, Maria Steinberg, Kara Lustiber, Jody Ford, Margaret
Keefe, Merribeth Advocate, Bobbi Clapp, Laurie Shedrick, Josh Cohen.
from 3/16/06: approved by M. Quick, seconded by C. Corrigan. Action items were
reviewed. (See Action 1 and 2)
future of the Health Information Project (HIP) http://hip.midhudson.org/
Clapp reported on the HIP project. About HIP: Primary target audience: young
adults (teens) using a community based prevention program. Consumer health
information for all ages is also featured. Project staff is communicating
with educations and health professionals in all counties about the HIP resources
available through libraries. Meeting now with county based youth initiatives
and county coalitions including:
- Columbia County: Coordinated Children's
Services Initiative (CCSI)
- Southern Dutchess County: Choices for
- Greene County: Greene County Agency
- Putnam County: Putnam Interagency Council
- Ulster County: Bringing Agencies Together
to make HIP more relevant to all member libraries and promote awareness
and library staff would benefit from knowing the resources and opportunities
HIP in the community to leverage with different groups, including building
relationships with the schools.
HIP at the county level as a way to encourage funding for libraries.
from discussion included: (See Action 3)
for staff in all libraries about how HIP resources can help answer patron
training for library staff about using the consumer health links, and
to promote additional project resources
thematic info to promote specific health awareness months in libraries
health-specific collection development by providing title listings; general
family health, teen health, gender specific info.
the resource listings (Mental Health Videos, Books & Websites; Alcohol
Awareness Month; Spanish Language Materials; Body Image / Eating Disorders
Materials) to member libraries by making them available on midhudson.org
information to libraries regarding how library staff can use HIP to connect
to the community (targeted marketing to schools, health care professionals,
the involvement of member library staff in meetings with county-based
youth initiatives and county coalitions, to build strategic partnerships
at the local level.
with libraries to provide programs for the community on becoming a health
professional (based on Kingston Library model).
with libraries to provide a display board for community events
about the project and what is offered
about health info provided by the library
training for library staff on speaking to health classes
support to library staff making presentations at school district wide
events (ex: Superintendents conference day)
issue discussed: Creating timesavers and troubleshooters for frontline staff
– staff-side dashboard – on-the-fly Help page. Include screen shots and frequently
asked reference questions.
upcoming 2006 release provides the opportunity for a new design for the Kids
reviewed the current MHLS Kids
OPACand the Westervillekids.org
beta site of the new design.
discussed: Target age group would need to be identified. Could design a “Homework
Catalog.” Could scope it to so the results would just be J materials. It is
a marketing opportunity to use this a new catalog interface for kids/parents.
the July DA meeting, ask if the Directors want a separate kids catalog, and
if they would like a new design. (See Action 4) If yes, a subcommittee
will be formed (including L. Shedrick, D. Begley, K. Lustiber)
- L. Shedrick is
developing a Millennium Toolbox that will market the ability of Millennium
tools (and provide instructions) for getting to know your patrons, evaluating
your collection, evaluating transactions & traffic, correcting problems
in records and more. Featured tools will include Millennium Create Lists,
Statistics, Web Management Reports. These tools will be cross-linked to relevant
areas of midhudson.org (i.e. Marketing & PR, Youth Services, Getting to
- Committee suggested
including in the toolbox a way for libraries to share lists they have already
developed. (See Action 5)
& Resource Sharing web page layout
discussed: Need ability to find specific instruction sheets. Site indexes
give a way to see all content at a glance, and support users who are looking
for a specific document.
site index will be added to the Millennium
& Resource Sharing page to assist with finding Millennium instructions
(See Action 6)
program provides incentive support for mileage, education, programming. Incentive
program needs to have a specific total budget, not an open ended possible
included expanding the CE to include county-based Chamber of Commerce Leadership
Institutes, and expanding conferences to include YSS.
will go to county meetings to gather ideas (See Action 7)
of MHLS Plan or Service 2006 – 2011 Element 7 relating
to Advocacy and Awareness was reviewed by the committee. Of specific interest:
targeted marketing and programming being developed as part of MHLS coordinated
marketing strategy, including identifying the target groups to aim towards
and helping libraries reach target populations with messages and programs.
discussed: The concept of “Adult” programming is very broad. By looking at
targets and what they need, how to reach them becomes more obvious.
Club in a Bag Report
- Great response to this new initiative. Currently
22 kits are out and being used, with an equal number reserved for upcoming
- Issues discussed: Momentum needs to be keep going
in promotion and development of project offerings. Mix of fiction and non-fiction
titles. Adding newer titles will attract the frequent book groupies.
- Millennium material type drop-down menu: Consensus
of committee is to create a new material
type for Book Club in a Bag. Recommendation to DA. (See Action 8)
- M. Keefe is developing a listing of local Children’s
/Teen Authors and Adult Authors. Send info to her about authors to add. This
page is linked on the Programming
Meeting: Tuesday, September 19th
R. Smith will send a revised draft of MHLS Information
web page, to link from members web pages, to the committee for review.
R. Smith will link the Millennium instructional sheet
on ‘recommended ways to get books for your book club’ to the Programming
MHLS staff will develop a plan for the Health Information Project (HIP) to address
the ideas generated by the committee and DA for making the project more relevant
to member libraries and promote awareness system wide.
Ask at July DA meeting: Do directors want a separate
Kids Catalog? If yes, would they like a new design for it?
L. Shedrick will include in the new Millennium Toolbox
a way for libraries to share lists they have already developed.
MHLS staff will add a site index to the Millennium &
Resource Sharing page.
J. Cohen will attend county meetings to gather ideas
for things to be included in 2007 MHLS Incentive Program.
Recommend at July DA meeting create a new material type
of Book Club in a Bag.
to Director’s Association from the June 19, 2006 meeting of the
MHLS Marketing & Programs Advisory Committee Meeting
2006 release of Millennium provides the opportunity to develop a new design
for the Kids OPAC interface [http://midhudsonlibraries.org:90/kids].
Could design a Homework Catalog (OPAC & homework support in one); Target
age group would need to be identified; “Scope” it so the results would just
display J materials. Committee sees the development of a specific Kid-friendly
interface as a big marketing opportunity.
Question: Do directors want a separate Kids Catalog? If yes, would they
like a new design for it?
Club in a Bag Initiative Update: Over
half of the kits are currently out with an equal number reserved for upcoming
- Issues discussed: Momentum
needs to be kept going in promotion and development of project offerings;
Next promotional point to be stressed: Selections offer a mix of fiction and
non-fiction titles; Adding newer titles will attract those participating
in book groups that have been meeting for a long time.
- Recommendation: OPAC
material type drop-down menu: Committee recommends to the DA that a new material
type of ‘Book Club in a Bag’ be created to help promote the kits.
Project (HIP) Coordinator, Bobbi Clapp, spoke to
the committee about the relevancy of HIP to all member libraries and ways the
project and its resources <http://hip.midhudson.org>
can be used to build partnerships with community organizations, including schools.
· How to make HIP more relevant to member
libraries and promote awareness system wide.
How to use HIP
in the community to leverage with different groups, including building relationships
with the schools.
How to leverage
HIP at the county level as a way to encourage funding for libraries.
is developing an online Millennium Toolbox that will market the ability
of Millennium tools (and provide instructions) for getting to know your
patrons, evaluating your collection, evaluating transactions and traffic, correcting
problems in records and more.
A site index
will be added to the Millennium & Resource Sharing page <http://midhudson.org/resource/main.htm>
to assist with finding Millennium instructions.
Program currently provides support for mileage,
education, and programming. Josh will be going to county meetings to gather
ideas for 2007 Incentive Program.
Draft of MHLS
Plan or Service 2006 – 2011 Element 7 relating to Advocacy and Awareness was reviewed
by the committee. Of specific interest: targeted marketing and programming being
developed as part of MHLS coordinated marketing strategy, including identifying
target groups to focus on and ways to assist libraries reach those target populations
with messaging and specific programs.