MHLS Marketing & Programs Advisory
Thursday, March 16, 2006
10:00am - 1:00pm
Attending: Carol Corrigan, Anne Jordan,
Midge Quick, Barbara Flach, Kara Lustiber, Rebekkah Smith Aldrich, Josh Cohen,
Margaret Keefe, Merribeth Advocate.
Not attending: Maria Steinberg, Jody Ford.
Committee reviewed Committee Mission
Statement & Member Responsibilities.
Minutes from 12/15/05: approved by
B. Flach, seconded by M. Quick. Committee reviewed Action Items.
- Appointment of Committee Chair
- A. Jordan was thanked for
being the 2005 chair. B. Flach has agreed to be the 2006 chair; M. Quick
has agreed to continue on as the DA reporter. M. Quick was thanked for
her enthusiastic presentation of the Book Club in a Bag project.
- Youth Services Related
- 2006 Summer Reading Program:
$12,200 coming to MHLS to help members promote and expand their SRP. The
funding came from DLD because of large participation from MHLS libraries
over the past few years, and will be used as follows:
- Reach Out Challenge: points
for different levels of Outreach - due July 14. Last year 7 libraries
were awarded a banner from these funds. Prize idea for this year is
a free-standing poster display stand from Demco.com. <search for
product code WE14924620 or WE14986390>.
- Give-away bags for Kids
- Performer Grant of $200
tied to SRP - due April 3.
- Additional SRP incentives
from Janway for libraries to use in promoting SRP to schools, day-care,
Libraries can make a promotional display or give to schools
to give out as incentives. Libraries can request these from Kerstin
- 2007 Summer Reading Program:
As reported at the SRP workshop, DLD has made NY the 37th state involved
in the Collaborative Summer Library program (CSLP) <http://www.cslpreads.org/>
for the 2006 & 07 SRP theme. Every MHLS library will have access to
this. There will be a manual, along with PSA video and audio announcements,
complete teen program, adult programs.
- Performer's Showcase:
M. Keefe investigated the DA suggestion of contacting the county arts
councils - reported it would be better done at the local county level.
Did a survey at this session to see what price people would pay - was
higher than expected, so this will be reflected in the 2007 line-up. Committee
recommended adding a staff education component on tips for booking performers
& negotiating fees, including staff relating their successful experiences.
- Getting to Yes: Non-user Focus
- Committee reviewed summary
of non-user data
- Critical need to stay relevant,
need for a whole new way to market the library continuously in an overarching
- Ideas discussed: Promoting
HomeACCESS through newsletters, individual promotion, tied to something
current in the news like Bird Flu; Making voters more pro-library, helping
people register to vote in general; Offering more social events accompanied
by related resources from collection & HomeACCESS (wine tasting or
local restaurant 'taste of
- Recommended to MHLS Continuing
Education / Professional Development Advisory Committee that customer
service tips and techniques integrated into every training MHLS offers
(ex: "remember when helping a patron with this
- PR Audit of MHLS
- Issues discussed:
- The value of having an
annual plan and set procedures to improve/coordinate overall effort
- Print materials: Making
a consistent impact, having the header show consistently in a rack,
always having specific tagline (including URL) added to materials,
consistency with colors and font. Committee agreed that OPAC and HomeACCESS
are the primary categories for MHLS promotional materials. Committee
agreed it was not important to include a listing of all libraries,
but is important to have a blank area to stamp / label library name
& web address.
- Promotional vs. instructional
-different design rules but consistent in each category:
- Instructional would
be neon colors w/ logo included at bottom or back. Print in house.
Bookmarks for database with instructions on front and general
on back. Business, health, newspapers and magazines.
- Promotional could
be printed outside.
- Web page that says what
MHLS does for member libraries, for member libraries to link to their
public web pages.
- For upcoming meeting:
- Marketing HomeACCESS
- Ideas discussed included:
'Librarian is your safari guide to information.' Explaining difference
between Internet and HomeACCESS. Adding aspect of librarians being info
professionals, and info literacy.
- Ideas for individual database
rack cards include "if you like to read the NY times", "if
you have a rash", "homework due tomorrow", "helping
your student succeed" . Try for direct relevancy. Include tag line
of "other databases available"
- Committee suggested a general
brochure promoting all HomeACCESS databases.
- Blogging Workshop
- Ideas discussed included
the need to look beyond print to see how people are getting info; a library
blog for public view and interaction; taught thorough a workshop w/ 2
focuses: how to do it, how to manage it. Suggested uses included: An online
book discussion, an online newsletter, discussion of local issues (increase
in requests to local info - finding out what is going on in the community).
Ask at DA meeting if there is an interest.
- Book Club in a Bag Report
- Committee reviewed the web
resources for the project, and approved of appearance of kits including
supplemental materials and labels
- Issues discussed included:
Additional libraries will be able to join in at any time and create new
bags; including in OPAC a dummy holding statement that links to the Book
Club in a Bag web page.
- Launch begins at the April
DA meeting, so staff is on board before launch to the public.
- MHLS-managed web site update
- Two libraries have submitted
their info for online giving. Others are interested and in the process
of talking to their board. There will be no deadline to this opportunity
to add funding info to MHLS managed web pages. Libraries still need to
respond to Rebekkah if they would like to add this.
- EZ Library Program Database
- Committee agreed to remove
the graphic entirely, and rename it "Program Ideas - for all ages"
using the name as a graphic.
- Committee asked MHLS staff
to integrate resources from the MHLS Programming pages into the database,
and to review the drop-down menu of topics for relevancy (removing Author
- Book Holds
- L. Shedrick distributed instructions
about priority paging and placing holds for book groups - instructions
are linked to the Resource Sharing & Millennium web page. Committee
recommended the priority paging demo for an upcoming DA meeting (possibly
May), and that the holds instructions be linked to the Programming web
page and posted to the Millennium list serv.
- MHLS Staff will prepare a draft
web page of what MHLS does for member libraries, for member libraries to link
to their public web pages.
- MHLS Staff will prepare rack-card
- MHLS staff will remove the graphic
from the EZ LIbrary Program Database - replace with text.
- MHLS staff will integrate resources
from the MHLS Programming pages into the database, and to review the drop-down
menu of topics for relevancy (removing Author Visits).
- L.Shedrick will demo priority
paging at an upcoming DA meeting (possibly May).
Next Meeting: Monday, June 19th