MHLS - Outreach Resources - Marketing Toolkit

Outreach Resources
Marketing Toolkit for
Special Populations

What special populations are in your community?

Groups Defined
Demographic Snapshots

What resources are available for special populations?

In the Library
Community Agencies
211 New York
Babies & Books
Non-English Resources

Where do I find help to reach out to these groups?

MHLS Outreach Department
Marketing Resources
Library Programming Resources
Materials Request Form
MHLS Print & Design Services
Continuing Education Calendar
Designing for the Visually Impaired

The Outreach Advisory Committee applauds your outreach into the community and offers this list of suggestions:

Reach out to groups that are using your community room, address them mentioning programs / services available at the library.
Create displays in the library, or other public areas in the community, to reach target groups (example: for visually impaired readers would include large print, audio books, NYS Talking Book availability, info about any assistive devices the library has such as a magnified screen)
Send your program flyers or newsletters to community agencies.
Partnering with other agencies may be the best way to reach a target population.
Demo the Online Public Access Catalog (OPAC) to community agencies.
Support activity in the community by your library staff, as the library benefits from these contacts.
Feed information to newspaper columns that are sponsored by community groups, letting them know what libraries have to support their target group. (Example: a column by the Office of the Aging could be an excellent vehicle for information and publicity of resources at the library for the aging).

Updated 2/2009