Summer Reading Program 2008 Marketing

Incentive Prizes and Ideas

• CSLP incentives from Highsmith (Contact them directly to see if they have overruns after the March 1 order deadline)
• Cheap books for prizes
• *Green* giveaway bag sources -EcoProducts | Chico | BioBag
• Incentive companies
• Soliciting items from community
• Traveling prize method
• *Wild* challenges to motivate teens

Display/Decorating Ideas

• Creating a "buggy/outdoorsy" library (See manual, pp. 68-73 for more great ideas.)
• Hang branches from ceiling; attach kids' buggy crafts OR hang sample crafts you make to promote your program this spring
• Mosquito netting sources - Seattle Fabrics | Local fabric stores
• Set up small tent in children's area; place books related to bug theme in tent to encourage kids to read there
• Wisconsin State Library's creative display ideas

Community Promotion

• Ads for newspapers
• Catch the Reading Bug in Your Community (Scavenger hunt for families to find Reading Bug or Metamorphosis display in businesses)
• Community groups as partners in summer reading
• CSLP Public Service Announcements (PSAs)
  • Catch the Reading Bug PSAs (audio, video)
  • Metamorphosis @ Your Library PSAs (audio, video)
  • Newspaper in Education ad
  • PSA tips (where to use PSAs for great promotion)
  • Newspaper/library newsletter/handout copy
• Dies
  • Cut shapes, add program info, hand out at library and throughout community
  • Give handouts to library trustees, staff, Friends to give out
• Family Literacy - CSLP
• MHLS Marketing & PR for information on:
  • Displays in the library
  • Newsletters
  • Media Contacts
• Pop culture quizzes
  • Place in strategic locations where teens hang out (with answers cut off sheets)
  • Have teens come to library to verify answers
  • Hand out flyers about upcoming programs, surveys to get their input, bookmarks w/lists of latest teen materials
• Press release (to promote SRP) | Anatomy of press release
• School promotion
  • Library/school partnerships
  • Other ideas (See Schools)
  • Script for school assembly to promote srp
  • Teen school visits
• Summer Reading Research - CSLP
• Surveys
  • Put teen survey in community where teens hang out, as well as library (See Coshocton Library samples)
  • Put parent survey in community, as well as library
• Teen Video Contests -
  • Teens create films on any topic OR
  • Create What I Like Best About My Library film, to be used as pr for library

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