MHLS - Resources - Promotional Themes

Marketing Resources
Promotional Themes

January
Mission-related Promotional Events	General Events
National Book Month	Martin Luther King, Jr. Day Super Bowl (Football) National Hobby Month National Soup Month National Staying Healthy Month National Thank You Month Volunteer Blood Donor Month Get Over It Month It's OK to be Different Month Love Yourself Month Clean Up Your Computer Month Personal Self-Defense Month Poverty in America Month Reaching Your Potential Month Yours, Mine & Ours Month National Stamp Collectors Month International Printing Month Autism Awareness Month National High-Tech Month International Creativity Month Celebrate the Past Month Crime Stoppers Month National Letter Writing Month

February
Mission-related Promotional Events	General Events
Library Lover's Month	American History Month Black History Month President's Day Valentines Day International Friendship Month International Boost Your Self-esteem Month National Blah Buster Month Responsible Pet Owners Month Potato Lover's Month Women's Heart Health Month National World Understanding Month Plant the Seeds of Greatness Month

March
Mission-related Promotional Events	General Events
Read Across America- March 3, 2003 Freedom of Information Day- March 16, 2003	Women's History Month March Madness (Basketball) National Baby Month National Umbrella Month National "Talk to Your Teens About Sex" Month Parents without Partners Founder's Month Irish-American Month Save Your Vision Month American Diabetes Alert Month Deaf History Month Ethics Awareness Month International Listening Awareness Month National Optimism Month

April
Mission-related Promotional Events	General Events
National Library Week -- April 2-8, 2006 National Poetry Month Reading is Fun week - Second Week National TV-Turnoff Week - Fourth Week El dia de los ninos/El dia de los libros (A celebration of children, families and reading) -- April 30	Earth Day International Customer Loyalty Month Internaltional Legacy Month Cancer Control Month Keep America Beautiful Month International Amateur Radio Month National Volunteer Week National Garden Month National Child Abuse Prevention Month Month of the Young Child National Humor Month Math Education Month Keep America Beautiful Month International Guitar Month National Frog Month Stress Awareness Month Prevention of Cruelty to Animals Month Holocaust Remembrance Month Sexual Assault Awareness Month 1 - April Fools Day 14-21 Jewish Heritage Week 15 - Anniversary of the sinking of the Titanic 23 - William Shakespeare's Birth & Death Anniversary Astronomy Week - First Week National Gardening Week - Second Week National Science & Technology Week - Third week Explore Your Career Week - Third week National Secretary week - Third week National Playground Safety Week - Fourth Week

May
Mission-related Promotional Events	General Events
Get Caught Reading Month	Older Americans Month Haitian Heritage Month Cinco de Mayo Memorial Day Better Hearing & Speech Month Breathe Easy Month Clean Air Month Family Support Month National Promote your ideas month American Bike Month National Photo Month Asian/Pacific American Heritage Month National Mental Health Month National Strawberry Month Flower Month National Arthritis Month National Business Image Awareness Month National Salsa Month National Scholarship Month Personal History Awareness Month National Scrapbooking Month National Motorcycle Safety Month

June
Mission-related Promotional Events	General Events
	Gay & Lesbian Rights Awareness Month Father's Day Flag Day Dairy Month National Adopt-A-Cat Month National Drive Safe Month National Fresh Fruit and Vegetable Month National Iced Tea Month National Rose Month National Safety Month National Tennis Month Zoo and Aquarium Month First Day of Summer (21)

July
Mission-related Promotional Events	General Events
National Literacy Day Independence Day	Anti-Boredom Month National Baked Bean Month National Blueberry Month National Hot Dog Month National Ice Cream Month National Picnic Month National Recreation Month

August
Mission-related Promotional Events	General Events
Back-to-School Month	American Artist Appreciation Month Foot Health Month Home Business Month National Golf Month National Inventors Month National Water Quality Month Simplify your life week - Week One Weird Contest Week - Week Three Elvis Week - Week Two

September
Mission-related Promotional Events	General Events
Library Card Sign-Up Month Banned Books Week - September 20-27, 2003 International Literacy Day- September 8	22 - American Business Women's Day 27 - World Tourism Day World Series (Baseball) Labor Day

October
Mission-related Promotional Events	General Events
Teen Read Week - October 19-25, 2003	Hispanic Heritage Month Family History Month Halloween National Dessert Month Fire Prevention Month Vegetarian Awareness Month Breast Cancer Awareness Month Computer Learning Month Polish History Month Computer Learning Month National AIDS Awareness Month Columbus Day 2 - Snoopy's Birthday 12-18 Build Your Business With Business Cards Week 20-26 International Infection Control Week

November
Mission-related Promotional Events	General Events
National Young Reader's Day - November 14, 2003 American Education Week - November 16-27, 2003 Children's Book Week - November 17-23, 2003	National Native American Heritage Month National Hunger and Homelessness Awareness Week Thanksgiving Veterans Day Aviation History Month Child Safety and Protection Month Peanut Butter Lover's Month 10 - Sesame Street Debuted (1969)

December
Mission-related Promotional Events	General Events
	National Stress Free Family Holiday Month Universal Human Rights Month Christmas Kwanzaa 28 - National Chocolate Day