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The "Magic Quadrant"

Using the Magic Quadrant:
The first step in using the Magic Quadrant involves comparing voter and patron use patterns in your community. There are four possible conditions, as suggested in the chart below:

REGISTERED
VOTER

REGISTERED VOTER/
Low Library Use

Type of voter:
Neutral/Potential Supporter

Strategy: Get them to use the library

REGISTERED VOTER/
High Library Use

Type of voter:
Supporter

Strategy: Ensure that they vote

*MAGIC QUADRANT*

NON-REGISTERED VOTER

NON-REGISTERED VOTER/
Low Library Use:


Type of voter:
Not targeted

Long-Term Strategy: Get them to register and vote

NON-REGISTERED VOTER/
High Library Use

Type of voter:
Supporter

Strategy: Get them to register and vote

 

Group Descriptions

  • Registered Voter/High Library Use ("THE MAGIC QUADRANT"): easiest targets; they want to maintain or improve services. Ensure that these individuals vote. Consider a strategy that will enable you to move people from the other quadrants into this one.
  • Registered Voter/Low Library Use: Build connections with this group and raise their awareness about the value of the public library within the community. Entice them with programs/services so they will form a favorable attitude toward the library.
  • Non-Registered Voter /High Library Use: Important target group; effort must be made to get them to register. Their votes will really make a difference. They know the value of the library but may not realize how important their vote is to maintaining or improving services. They must be encouraged to register and to cast their votes.
  • Non-Registered Voter /Low Library Use:: It is unlikely that this group will be swayed to vote for the library in the short-term. It is generally best not to direct time or resources to this group during a public vote campaign. However, as part of your library's strategic planning goals, consider a long-term plan for reaching this group.

Creating Your Magic Quadrant: Step 1

Using the Magic Quadrant: Step 2

This toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project. GTY is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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