& Public Relations
found that all the activities we did seemed to bring results. Libraries
should be sure to use a variety of strategies to reach the public
because everyone receives information in different ways."
- Judi Smith, Board East Fishkill Community Library
a marketing and public relations strategy
To ensure a successful vote, it is best to outline a series of activities
you will do and materials you will create to effectively reach and influence
groups of people who are most important to your success.
how public you want your campaign to be. In some cases you may determine
it best to hold a low profile campaign.
which groups you most want to reach and how to reach them. (For example,
active patrons, friends and family of library personnel, trustees and
Friends Groups, mothers' groups, parents, educators, community and civic
marketing strategies to reach specific groups.
a variety of marketing and public relations approaches. Here are some
& Public Relations Resources:
toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project.
GTY is funded by Federal Library Services and Technology Act funds, awarded
to the New York State Library by the Federal Institute of Museum and Library
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