Messages are key phrases or soundbites you develop to convince the public about the necessity of your vote. Acclaimed media coach, Susan Harrow, defines these messages as "memorable sentences packed with meaning." She recommends that each sentence be "short, to the point, and able to be spoken in less than 10 seconds."
It is best to first decide upon a general slogan for your campaign and then to craft three or four supporting messages which further strengthen your case. This worksheet provides more structure for completing this task.
components of strong library messages:
This toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project. GTY is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute of Museum and Library Services.
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