for building community support by offering strategic programs and services.
Identify one or two groups that may increase the influence of the library
if library supporters were among them. Work to create library supporters
within these groups by strategically planning programs of interest to
them. This will likely require a conversation and needs assessment with
some of the group members. Attendance at one or more of their meetings/gatherings
would also be helpful. Some ideas:
book discussion topics that will attract men. (History, wars, sports,
"business after hours" programs or networking events.
programs that will increase the traffic flow
of new people in the library. Be sure a library staff member
welcomes those who attends and invites them back to the library. Some
ideas for bringing in new people:
an artist gallery
a discussion or debate of current issues.
"Murder mystery night"
an Election night dinner
a booth or exhibit at community events and be sure to hang a banner;
4-H fairs, Chamber of Commerce showcases, school programs, community
based projects/events, street festivals, parades, health fairs, and
an American Girl party
a "Coffee and Donuts Day" at the Library on a monthly or
quarterly basis. Have fresh coffee and donuts and invite anyone in
the community to drop by, socialize, and enjoy refreshments. Have
library card registration forms and other promotional materials near
the coffee accompanied by a sign that says, "Information that
May Interest You."
purchasing a used bookmobile. The
bookmobile can be a great PR tool.
the practical services
that people may come into the library to use: copy
machines, fax, notary, computers, tax forms etc.
pictures of library programs/activities and post them on the library's
a bus trip
and connect with the people who have signed up. Have someone from the
library welcome those going on the trip and collect contact information
for these individuals, explaining that you will want to inform them
of future programs/trips that may be of interest. Some of them will
be potential new patrons and library supporters whom you may want to
contact following the trip.
toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project.
GTY is funded by Federal Library Services and Technology Act funds, awarded
to the New York State Library by the Federal Institute of Museum and Library
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