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Using
the Magic Quadrant: Step 2
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"A
library should think early and think often about who they might
be excluding. Consider who is underserved that might use the library,
which new voter blocks"
Steven Cook, Director, Starr Library (Rhinebeck), NY
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Examine
the Registered Voter/Low Library Use Category
Individuals who fall into the category of voters/low library users are
candidates for targeted outreach efforts through programs, services, and
information. Such activities are likely to convert many of these people
into supports, since focus groups with a sampling of these individuals
revealed they tend to be unaware of the library's role and significance
to the community. If a positive connection were to be made with them,
they are likely to become new supporters.
Consider
the following:
- Who
is likely to make up this group
of voters/low library users? Here are some
possibilities.
- What
might be done to influence them
positively with regard to your library? (Offering a program, giving
them space to meet in the library, giving a presentation about what
the library has for them, co-sponsoring a program with them,
asking what they might like to see in the library and working to obtain
it etc.)
REGISTERED
VOTER |
REGISTERED
VOTER/
Low Library Use
Type of voter:
Neutral/Potential Supporter
Strategy: Get them to use the library
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REGISTERED
VOTER/
High Library Use
Type of voter:
Supporter
Strategy:
Ensure that they vote
*MAGIC QUADRANT*
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NON-REGISTERED
VOTER
|
NON-REGISTERED
VOTER/
Low Library Use:
Type of voter:
Not targeted
Long-Term
Strategy: Get them to register and vote
|
NON-REGISTERED
VOTER/
High Library Use
Type of voter:
Supporter
Strategy:
Get them to register and vote
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