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  • Promote your library's Return-on-Investment. See an example from the Warren County Public Library in Ohio.
  • Stack the Deck: Frame public relations events as strategically as possible. For example, arrange for a large group of supporters to be present at every public meeting.
  • Gather and Use Endorsements and Testimonials. Collect endorsements from community celebrities, institutions, media, corporations and individuals. Use these on the library's website, in pr materials, and campaign pieces.
  • Make contact with the community. Consider making presentations about your library's vote and/or sending an informational letter to community groups likely to be supportive.
  • Create a "Committee to Support" the library for your vote. This will consist of people who's names appear on ads, in direct mailings, and on brochures.
  • Have a "Facts About the Vote" sheet to give members of the press. Put all numbers in writing, so there is less chance that they will be printed incorrectly.
  • Be prepared for negativity ahead of time.

 

This toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project. GTY is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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