your library's Return-on-Investment.
See an example
from the Warren County Public Library in Ohio.
- Stack the Deck:
Frame public relations events as strategically
as possible. For example, arrange for a large group of supporters
to be present at every public meeting.
and Use Endorsements and Testimonials.
Collect endorsements from community celebrities, institutions, media,
corporations and individuals. Use these on the library's website, in
pr materials, and campaign pieces.
contact with the community.
presentations about your library's vote and/or sending an informational
letter to community groups likely to be supportive.
a "Committee to Support" the library for your vote.
This will consist of people who's names appear on ads, in direct mailings,
and on brochures.
a "Facts About the Vote" sheet to give members of the press.
Put all numbers
in writing, so there is less chance that they will be printed incorrectly.
prepared for negativity ahead of time.
toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project.
GTY is funded by Federal Library Services and Technology Act funds, awarded
to the New York State Library by the Federal Institute of Museum and Library
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