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  • Annual Report to the Community
    Outlines reasons for doing an annual report for your community, provides samples and additional resources
    to aid you.
  • Campaign Planning Guide
    A guide for organizing a successful vote campaign. Guide provides recommended activities for each step of vote preparation process.

  • Building a Campaign Team
    Provides information on the roles needed for a successful campaign.

  • Gathering Statistics
    Resources for gathering statistics to support your case.

  • Message Development
    Steps and samples for creating strong messages for your campaign.


  • Timeline
    A suggested timeline for organizing your campaign activities. Download a copy and customize it to suit the time and resources available to your library.

  • Marketing & Public Relations
    Suggested activities for effective public relations on behalf of your vote.

  • Return on Investment Calculator
    Tool to help you calculate how much the community would have to pay for the same services your library is providing to them on a regular basis. It may be wise to use this calculator and publish the results in a newsletter, library bookmark, or post it on the library's website.

  • Sample Materials
    An array of materials from other library campaigns. Includes bookmarks, postcards, posters, letters, buttons etc. aranged by vote type.
  • MHLS Professional Collection
    Materials to assist member libraries with important library issues, arranged by categories. Topics of particular interest for a library campaign may include Marketing, Public Relations, Services to Users, and Planning/Policy Making.

This toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project. GTY is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute of Museum and Library Services.

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