In your marketing and public relations efforts, remember to talk about values, not just programs. Research from George Lakoff, a professor of Linguistics at University of California, Berkeley, has found that this strategy is much more effective in moving and motivating people. You can use it to your advantage as you inform the public about your vote.
This toolkit was created on behalf of the 2005-2007 Getting to Yes (GTY) project. GTY is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute of Museum and Library Services.
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