MHLS Home Campaign Material Gallery
Model Materials

This gallery contains campaign materials which serve as excellent examples. Beside each piece is a description of its assets.

View by material type.
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Annual Reports

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Bethlehem Public Library's Annual Report Bookmark
(Delmar, NY)


Strengths of the Piece:

  • Concise and easy to read. A short summary that most people will be willing to scan through.
  • The service categories listed are likely to raise awareness about what the library consistently offers the community.

 

 

 

 

East Fishkill Community Library's Annual Report


Strengths of the Piece:

  • Eye catching and nicely designed.
  • Excellent charts and graphs.
  • Report was mailed to each household so it would reach community members directly.
  • Pictures of trustees, director and Board President give report a more friendly feel.
  • A convenient donation form is included on page 4.
  • Key areas and significant points are bolded within text for emphasis.
  • The basis for forming a special district is clearly explained.

 

 

 

 

 

 

 

 

 

 

 

 

















Bookmarks

Buttons

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East Fishkill Community Library's Buttons



Strengths of the Piece:

  • Buttons are a creative vote advertisement which can be worn by library staff, trustees, and Friends.

    Note: Since buttons are strictly informational, it is acceptable for staff to wear them.

 

 

 

 

 

 

 

 

 

Brochures/Flyers

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Patterson Library's 414 Brochure



Strengths of the Piece:

  • Clean and easy to read.
  • Community benefits resulting from a successful 414 are clearly outlined.

 

Wayne County Public Library's Building Referendum Brochure


Strengths of the Piece:

  • Frames the building project favorably as a "unique opportunity."
  • Delineates the monetary support already obtained for the project.
  • Outlines the community benefits which will made available with the new building.




Butterfield Library's Testimonial & Sample Proposition
Brochure


Strengths of the Piece:

  • Testimonials from local people accompanied by pictures.
  • Bandwagon technique is utilized by including an impressive list of supporters on the piece.
  • Page 2 includes an example the proposition so voters are familiarized with it prior to voting.

 



Saugerties Public Library's Voter Access Flyer
On Becoming Doing a Building Referendum

Strengths of the Piece:

  • Reminds public about the vote.
  • Outlines several ways the library will help voters get to the polls.

 

 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facts/FAQ's

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West Hurley Library's Frequently Asked Questions



Strengths of the Piece:

  • Attractive brochure with solid answers to questions posed about the library's expansion project.

 

 

 

 

 

 

 



Letters

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East Fishkill Community Library's Letter-to-the-Editor


Strengths of the Piece:

  • Letter utilizes a group approach which gives the impression of strong community support.
  • A strong case is made for the formation of a Special Library District.
  • Persuasive language is effectively used throughout the piece. For example, "voters have the opportunity to secure the future of the library" and "if funding does not more closely track with usage, financial crisis is certain."

 

 

 

Wayne County Public Library's Letter to Supporters


Strengths of the Piece:

  • This piece uses a good strategy: direct communication with library supporters. The letter would probably be even more effective if it were personalized with the names of each recipient.
  • Letter is signed by a committee which gives the impression of community support . Note the impressive list of names on the left-hand margin.
  • Recipients are thanked for their past support and asked for it once again.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Newsletters

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Butterfield Library Newsletter Featuring 414 Proposition


Strengths of the Piece:

  • This newsletter features the library's upcoming vote and is sent to the library's most pivotal audience: library supporters.
  • Thorough coverage of vote with meaningful charts/graphs, a listing of 414 benefits, answers to common questions and voter registration information.

 

 

 

 

 

 

 

 


Postcards

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East Fishkill Community Library's Vote Reminder Postcard


Strengths of the Piece:

  • Clean and easy to read.
  • Date and location of the vote are clearly identified.
  • Clear notice about the postcard not being created from taxpayer funds.

 

 

Chemung County Library District Testimonial Postcard


Strengths of the Piece:

  • Prominent photos and testimonials of known community members.
  • Explanation of the library's return on investment to the community.
  • Reference to the campaign's website [www.ImVotingYes.org] where the recipients can find additional information about the vote.

 



(Front)

(Back)



Jacksonville Library's Friend-to-Friend Campaign Postcard
(Arkansas)

Strengths of the Piece:

  • Image of father and son reading together has strong emotional appeal.
  • The postcard encourages grassroots activity since friends are asked to mail it to other friends to ask that they "join in" supporting the library.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Posters

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Starr Library's 414 Promotional Poster



Strengths of the Piece:

  • Attractive and eye catching poster.
  • Great photograph which appeals to hope in a brighter future.
  • Poignant tagline.

 

Wayne County Public Library's Building Referendum Poster


Strengths of the Piece:

  • Nice strategy for reminding the community about the library's needs without directly asking for money.




Wayne County Public Library District's - Kids & the Future
Postcards


Strengths of the Piece:

  • Great images that appeal to hope in a brighter future.
  • Good use of endorsements from community and business groups.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Presentations

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East Fishkill Community Library's Community Presentation On Becoming a Special District Library

Come Grow With Us

Strengths of the Piece:

  • Colorful and attractive slide layout.
  • Charts, graphs, and images enhance presentation content.
  • Adequate background about the role of the library within the community and a strong case for restructuring as a Special District.
  • Slide #17 provides meaningful cost comparisons for the required taxpayer investment in the library.


Saugerties Public Library's Community Presentation
On Becoming Doing a Building Referendum

The Path to a 21st Century Library
Strengths of the Piece:

  • Straightforward, conversational tone
  • Presents strong case for needing an expanded library
  • Incorporates a summary of what community members said they wanted. (This suggests "we're listening to you.")
  • Uses the word Your Library throughout to create a sense of ownership.
  • Promotes all benefits the community will get from an expanded building.
  • Clearly states the tax impact which is always a public concern.
  • Emphasizes the public's role and the library's role. (See Slide 16) This suggests "we're doing this together."

 

 

 

 

 

 

 

 

 

 























 

 

Getting to Yes is funded by Federal Library Services and Technology Act funds, awarded to the New York State Library by the Federal Institute
of Museum and Library Services.

 

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