Increasing Circulation | MHLS Lab Project 2015

The first MHLS Lab Project, called an Incubator Project at the time, took place in 2015 and, in response to trending declines in circulation of library materials, focused on increasing the circulation of adult fiction. Libraries can adapt the resources below to focus on their entire physical collection or any part of that collection. Resources are also provided to help libraries improve the strength of their digital collections.

Participating libraries in this project included Early Adopters, libraries who agreed to develop action plans and test specific strategies, and Trusted Advisors, libraries that helped identify essential factors and best practices and supported Early Adopters.

Early Adopters:

  • Alice Curtis Desmond and Hamilton Fish Library (Garrison)
  • Dover Plains Library
  • LaGrange Association Library
  • Millbrook Library
  • West Hurley Public Library

 Trusted Advisors:

  • Catskill Public Library
  • Highland Public Library
  • Patterson Library
  • Red Hook Public Library

 Goals:

The measurable goal for participating libraries was to increase circulation of adult fiction print books by 5% over 2014 figures. You should feel free to set you own goal. The underlying goal was to increase public awareness of collection materials and to make library collections more relevant and responsive to patron wants and needs.

Essential Factors/Tactics:

All libraries developed action plans that included 3 tactics:

  • Creating better displays
  • Weeding
  • Filling patron holds quickly

 In the process, libraries also worked to create a better experience for patrons through friendlier spaces, more patron-centric policies and procedures, and better customer service.

Background Reading

Data Collection

Physical Collection Circulation

This lab project looked at circulation of print materials only, and even more specifically, at circulation of adult fiction. The reports and tracking worksheets provided here collect data for the entire circulating physical collection, but they can all be modified to examine specific parts of your collection. The report instructions include steps for running Create Lists, Decision Center, and Web Management reports.

Digital Collection Circulation

Since digital content is growing part of our collections, we should track trends in digital circulation as well. If circulation of physical material is declining but being replaced by increased use of digital materials, that may just reflect changing patron preference–a preference we should consider in building our collections.

The reports below focus on Overdrive e-books, audiobooks, and videos because these are shared systemwide, much like our physical collections. Many libraries have added other digital resources, such as hoopla and Kanopy, for which MHLS does not have access to reports, but individual subscribing libraries can gather similar data on these resources through their accounts.

Action Plans

Sample Materials

Insights from Participants

Other Resources

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